FatWire is back in the news. These folks have been busy lately. In between “rescue” plans and moves towards worldwide “domination,” the web content management vendor also had some time to work on two new releases — Engage 7.5 (content targeting) and Analytics 2.5 (content optimization) — which bring major architectural changes involving open source-based technology.
Using the open source Apache Hadoop-based technology framework based on the Map-Reduce algorithm (which was also implemented in Apache Hadoop), FatWire is shifting from vertical to horizontal scalability and scale up to 100M hits per day per install. The potential can really be unlimited, theoretically speaking.