This year, Web content management (WCM) was promoted to the Magic Quadrant level in Gartner-land. Previously, only Enterprise CMS vendors were MQ-eligible. The firm says the MarketScope approach was no longer suited for “dynamic, evolutionary trends'” happening in the Web CMS space.
Gartner hopes that the report will help those with a CMS short-list in hand to make the right decision. While it may not answer all the questions on your WCM mind, it’s one way of looking at the market and the players.
Aside from giving nods to several WCM vendors, Gartner came up with a list of
As far as the main trends for WCM 2009, the report highlights the following:
- Better product usability for non-techies
- Growing open source CMS popularity, albeit occupying less than 4% of the market
- Growing interest in SaaS CMS
- Personalized, contextualized and targeted content delivery
Subject to interpretation, Magic Quadrant gives a view of what is happening in the WCM market. Should it be the only guide in your CMS vendor selection process? Probably not.
Will the two bullet points (in true analyst fashion) on vendor’s Strengths and Weaknesses help you create that short-list? Maybe not. But it could be a good starting point. You can read the full report here.
More on CMSWire: Parsing Gartner’s 2009 Magic Quadrant for Web Content Management