Posts Tagged ‘autonomy’
Autonomy Interwoven Takes Web CMS and Optimization to the Cloud
Imagine a combination of SaaS CMS, Web analytics, A/B and MVT testing, and optimization of landing pages — sounds like a novel idea? Hardly.
Although every vendor wants to make us believe they are the first ever to step on the surface of the hosted Web CMS/analytics Moon, we know that others have approached this endearing to marketers subject before. The SaaS Web CMS provider CrownPeak released a similar offering — CrownPeak Landing Page Manager — back in April.
Nevertheless, here’s Autonomy’s announcement about a new product designed to enamor marketers and allow them to build and test website landing pages in a hosted environment. Expanding on its existing cloud initiatives, Autonomy Interwoven takes another bite at the pie that integrates online testing and web content management (leveraging Interwoven’s TeamSite and LiveSite).
The Autonomy Optimized Landing Page product allows users to get the best of both worlds in one interface: web content management and multivariate testing (MVT). This combination of technology is usually used to optimize campaigns (pages) after they’re created. The goal here is simple, yet often hard to reach – lead conversion.
More on CMSWire: Autonomy Interwoven Takes a Bite at SaaS CMS, Landing Page Optimization
Autonomy Puts Its Meaning-Based Technology to Media Use
Autonomy has partnered with VMS, a provider of media intelligence solutions. VMS will use Autonomy’s meaning-based computing software to build tools for media analysis and competitive intelligence.
VMS is planning to enhance its own PR and advertising solutions for media monitoring, measurement, analysis, competitive advertising and marketing intelligence, workflow management, analytics and PR measurement across all types of media.
Autonomy Interwoven web content management system — powered by Autonomy’s Intelligent Data Operating Layer — will be used by VMS as an integration point for developing tools that can analyze different types of content and act accordingly.
Digital Asset Management (DAM) will also be part of the offering with Virage MediaBin, where meaning will be extracted from video and digital media.
More on CMSWire: Autonomy Puts Its Meaning-Based Technology to Media Use
Autonomy Adds Workflow to iManage WorkSite Doc Management
It’s a non-stop flow of news from Autonomy these days. Most recently, the company announced the integration of its document management product, iManage WorkSite, with Autonomy’s workflow.
It doesn’t come as a surprise that the new module — iManage Workflow Manager — is built on Autonomy’s meaning-based technology.
More on CMSWire: Autonomy Adds Workflow to iManage WorkSite Doc Management
Where Does Interwoven Fit in Autonomy’s Q1 Results?
Autonomy reported its financial results for the first quarter of 2009. According to the company, these (unaudited) numbers represent the highest Q1 revenues and profits in Autonomy’s history.
One of Q1 2009 highlights is, of course, the completed acquisition of Interwoven with “integration ahead of plan,” cash flowing in (as well as out), and somewhat more clarity on where this is all going.
More on CMSWire: Where Does Interwoven Fit in Autonomy’s Q1 Results?
Autonomy-cally IDOLized Interwoven TeamSite Hits the Streets
That was quick. Only two days after finalizing the earlier announced acquisition intent (, Autonomy announced the first post-acquisition product release. The company’s WCM product Interwoven Teamsite in its new 6.7.2 version is now running on Autonomy’s IDOL platform.
(a little) More detail on what IDOL brings to the table is on CMSWire: First Post-Acquisition Release: IDOLized Interwoven TeamSite
The word on the twittersphere has it that the release hit the WCM streets a bit prematurely and a lot more integration work between the products could’ve been done. Coulda, shoulda, woulda… But the £561M investement apparently cannot wait.
Even web content management in Autonomy’s hands is revolving more and more around search and (surely, soon to come) legal compliance.
Interwoven Acquired by Autonomy: It’s a Done Deal
Everything is moving according to the plan. Autonomy announced its decision to buy Interwoven early this year, and the deal has been signed earlier today (not without minor hurdles).
As at today, Bloomberg consensus analysts estimate Autonomy’s revenues at $119.9 million with adjusted EPS of $0.14. Updated consensus analysts’ estimates for the period, including Interwoven’s contribution under Autonomy’s ownership in Q1 2009, are revenues of $125-$128 million and EPS of $0.14 to $0.15. More financial results to be announced mid- to late April 2009.
It’s a Done Deal, What’s Next?
Well, most likely there will be organizational changes, including those known as “overhead costs optimization.” The initial plan was to terminate about 70 positions in the company. It’s close to the end of Q1 and, as promised, Interwoven will (if it hasn’t already) start letting people go. The desired savings of approximately $8.0 million to $10.0 million annually have to come from somewhere.
However, as in case with recent Vignette layoffs, who will be working on new Interwoven product management initiatives if the brains are gone fishing?
How Much Longer for Interwoven in the Content Management Space?
There’s still not much clarity on how IWOV’s product line will be married with Meridio, IDOL and other Autonomy technologies. Seen some seemingly internal PPT’s floating around the Internet, but won’t comment on that. Would rather prefer a vendor briefing invite.
Best bet would be to preserve Interwoven’s WCM and ECM focus, but this would be up to Mr. Lynch, of course. BTW, did you see the new Interwoven+Autonomy logo? It explains everything.
Any hints in what Lynch said today?
“… With this acquisition we will redefine how global 2000 corporations interact with the web and how leading law firms and government regulators will discover, analyze and manage information and interactions.”
Let’s just say Open Text may see more competition in the near future on the “law firms+government regulators+ discover” front.
WCM/ECM Chronicles
One brand name after another, the good ole web and enterprise content management markets are getting thinner and thinner (Isn’t there some sort of a technological Rogaine for that? 
) with long-timers disappearing/morphing in some form or another.
RedDot – gone, swallowed by Open Text. Day Software’s Communiqué – abbreviated to CQ. Percussion Rhythmyx – rebranded to CM System. Interwoven – ummm, as of now, overpowered by Autonomy in (at least) the logospehere business and being called Autonomy Interwoven.
Irina Guseva
