Posts Tagged ‘social media’
Gilbane SF: Keynote Analyst Panel Highlights
One of the most anticipated sessions here at Gilbane SF was the Keynote Industry Analyst Panel moderated by Frank Gilbane. Unsurprisingly, the panel revolved largely around all things social media.
As Gilbane pointed out, it is the second time in a row when this panel is “focused on social media. That fact itself is a very import thing to consider.”
This time around, the following analysts gathered on the panel:
- Jeremiah Owyang, Forrester
- Hadley Reynolds, IDC
- Larry Hawes, Gilbane Group
- Lisa Welchman, WelchmanPierpoint
LW: I agree that we should be user-centered. The challenge has been is that we can’t do it.
One of the biggest things that people are ignoring is the revolution in product development that grows from paying attention to quality.
What are your quality controls like? Are you measuring for quality?
JO: The biggest finding in a recent Forrester research indicates that every page on the web will soon be socially ranked and rated. Google Chrome will get some social features. You can’t stop it.
The social movement is happening, and you better damn well embrace it, have a strategy and do it right.
JO: The reason we see so much fear when it comes to social media in the enterprise is due to the lack of strategy. Technology is only 20%, while strategy (roles, process, governance, measurement) is the other 80% of the objective.
LW: The number one disengage with social media in the enterprise is lack of engagement and guidance at the executive level.
LH: Social media is about the innovation process. Dell.com’s Idea Zone, for example, is used to attract ideas on how to improve products. Dell uses this social aspect to supercharge their innovation process and improve the flow of ideas.
LW: ’Cuz I gotta say web governance at some point today… You really can’t control real-time collaboration.
Full story on CMSWire: Gilbane SF: Keynote Analyst Panel Highlights
EPiServer: Managing Social Media With Relate+
EPiServer’s Relate+ is built on top of their CMS 5 web content management system and provides a common framework for incorporating social media features, community building and e-mail marketing into websites.
The product was released just in time before the upcoming grand opening of the U.S. office.
Full story on CMSWire: EPiServer on Managing Social Media With Relate+ and U.S. Plans
Vignette Releases a Tool Thingy, Readies for Social Media Action
Despite recently losing some of its workforce (and revenues), VIGN not only tackles the latest Vignette Content Management 7.6 release, but also releases a new admin module called Vignette Transfer Tool.
More interesting news will come when Vignette will release updates to the company’s Social Media Solutions around web 2.0, social media, etc.
Full story on CMSWire: Vignette Simplifies Dev, QA Processes; Readies New Social Media Tools.
Gartner Predicts 2009 Top 10 Strategic Technologies
Every year, and sometimes several times a year, various researchers and analysts offer their scientific tea leaves’ readings. In reality, things may not necessarily pan out as predicted. It’s a wait-and-see game.
In any case, it’s always good to read your horoscope every morning, as well as know what to expect in the technology industry come year 2009. I think they call it “strategic planning” in the enterprise world.
At the recent Gartner Symposium/ITxpo, Gartner analysts presented their insights into the top 10 technologies and trends to rule the world in 2009.
With emphasis on virtualization, organizations should also pay close attention to cloud computing, green IT, Business Intelligence (BI) and social software — among other strategic trends.
Full article on CMSWire: Gartner: 2009 Top 10 Strategic Technologies
Irina Guseva
