Posts Tagged ‘tridion cms’
[updated] Mandarin Hotels Join the SDL Tridion Family
[updated] Heard back from Siteworx with more implementation details.
Signing a contract doesn’t necessarily grant you a seat at Tridion’s family dining table 
Getting fully tridionized, however, is a totally different story.
Last week, yet another biggie joined the big (more than 500 customers) and happy Tridion family via a partner-led implementation. Mandarin Oriental Hotel Group can now properly enjoy the magical beauties of SDL Tridion Web CMS.
Siteworx, an SDL Tridion partner based in Reston, VA, was leading this implementation. I had a chance to chat with Siteworx’s president, Tim McLaughlin, (thanks, Patricia!) to get the scoop on this implementation. Which, by the way, seems to be the second Tridion implementation under Siteworx’s belt, as far as McLaughlin can recall. Note that I am still waiting on Tim to get clarification on some points of this implementation, so this post may get updated as soon as I hear back from him (nudge, nudge
The first Tridion baby delivered by Siteworx was the American Psychological Association with a total of 23 subsidiary Web sites — partially done, partially still in the worx with a goal of going live at the end of 2008.
Tridion CMS Implementation Details
A total of Mandarin Oriental’s 26 (or was it 40?) Web sites were tridionized. Most of MO Web properties are managed from various, geo-dispersed locations and have different content. The underlying code was inherited. Some of it was recoded to enhance SEO. New AJAX features were added. The inherited design didn’t change much, aka no full redesign of the sites.
- Project length: about 6 (or 8 – Tim?) 8 months, originally was planned to be completed in 4-5 months.
- Project resources: Anywhere from 4 to 6 developers at different points in time
- Product version: Started implementing in R5.2 and upgraded to R5.3
- Modules implemented: BluePrint – check, SiteEdit – check, Outbound E-mail – later, Personalization & Profiling - in the worx, Stats – check in the worx, WebForms - ? check, Workflow- ? in the worx
- Tech stuff: Java- and Microsoft-based implementation
Tridion CMS Implementation Challenges
As with many other Tridion implementations — and Web CMS implementations in general — getting the content in place on time can be tricky.
Close-to-heart understanding of Tridion and its functionality, limitations and capabilities is key.
BluePrint design can be a toughie. BP with all its parent-child dependencies is also not the easiest thing to change, once the implementation has started. Rightfully so, CMS Watch in its 2009Web CMS Report notes that SDL Tridion PS started offering a “BluePrint and Security” workshop. BluePrint Design is also on the price list as one of the more sophisticated, creme de la creme PS offerings.
As McLaughlin notes, Tridion can be very flexible with BP and workflow, as it can be complicated and not necessarily easy to get right the first time around — which is true with any CMS and honing its functionality into a good, workable solution. With the exceptionally unique Tridion BP, it may not be obvious as to how to use it best, and the the first take at it may not necessarily be the last one.
Why Tridion?
Aside from the superb skills of Tridion Sales team, why did Mandarin Oriental choose Tridion CMS? Tridion’s BluePrint is clearly something very attractive to customers with a globalization flair. Managing global content, delivering that content across multiple channels in multiple languages, and protecting the integrity of a global brand is something Tridion CMS is defo a good fit for.
SiteEdit is another way to enamor customers and they love it — especially, those falling into the category of non-techies.
More Tridion to Come to Mandarin Hotels
Siteworx plans to continue fine-tuning the MO implementation by adding new Tridion modules and stand-alone features like mobile-friendly gadgets.
In Lieu of a P.S.
Not the Professional Services PS, but the Post Scriptum kind of a P.S. As I mentioned earlier, am still waiting to get more info from Siteworx on things like how the main home page is being managed and delivered, as not all of it (to my unskilled eye) seems to be done through Tridion. Are images and Flash (/images/corp_homepage_movie.swf) being stored in Tridion CM? Where’re the tcm id’s? If not, why are they stored elsewhere? Doesn’t look like this page is available for editing in SiteEdit either. Just curious…
[updated] The home page is assembled with a page template. Page is being published from Tridion and all assets for the page are managed in the Tridion CMS. Tridion id’s are not part of binary assets because they are removed at publish time to make it more SEO.
Originally, 25 English site were migrated into the initial Tridion CMS implementation. Currently, there are 28 English plus 3 localized sites managed in the Tridion CMS. The original look and feel of the site did not change much. However, the html and css was rebuilt for SEO and 508 compliancy. Some sections were given a more updated look with the addition of some AJAX features.
There’s also an official, press-released version of this announcement here and here. Quoting one of them (although, they’re identical): “We are proud that Mandarin Oriental Hotel Group decided to partner with SDL Tridion and Siteworx for its new global web presence,” said Erik Aeyelts Averink, president of SDL Tridion.
I am proud, too, Erik.
Varkevisser Has Left the SDL Tridion Building
Yup, no more Pieter at Burgemeester Stramanweg 101( and, since 4 months ago, Hoogoorddreef 60) in the outskirts of Amsterdam. No more lounging in the funky orange trademark swoosh chairs while drinking crappy coffee from coffee machines available on almost every floor, or sitting in the boardroom, or going on dog sled runs in Sweden as part of Tridion’s annual employee-only fun events, or visiting the Sodexo-inspired cantina on the second (Was it the 2nd? Can’t quite remember) floor.
As announced by SDL Tridion on Friday (sorry, can’t provide the link – the site’s been dead since Friday with occasional attacks of survival), SDL Tridion is getting a new CEO – Jan Jaap Kolleman. But I can quote SDL Tridion benoemt Jan Jaap Kolleman tot nieuwe CEO van SDL Tridion. Pieter is still on the site though:
I wonder why… Things been going quite well, new offices opened up in the US, Europe and Japan. Licensing revenue has been good. He must’ve just gotten tired.
Varkevisser has been the CEO for over 4 years, and it doesn’t really come as a surprise that he’s leaving not long after Tridion was acquired by SDL for €69 million. Who knows how much Pieter got from that deal.
With cash from the SDL’s acquisition as well as his previous gig at Data Distilleries B.V. (and other B.V.’s and N.V.’s), Pieter could probably buy Corsica and not worry about a thing in his life. Wow, and I thought I got bored easily…
From a press release: The outgoing CEO explains, “During the last 18 quarters, we have been able to grow SDL Tridion into a global leader in Web Content Management, with over 500 customers and global operations in the US, Europe and Asia Pacific. As part of the SDL group, with its strong product suite and excellent growth and profitability track record, SDL Tridion is very well positioned towards capturing further market share around the globe.”
Mark Lancaster, Chairman and Chief Executive Officer of SDL, thanked Varkevisser “for the strong contribution he has made to SDL Tridion over the past 4 years.”
Still, it would be interesting to see (if) where and when Varkevisser re-emerges.
In the meantime, who’s the new guy? Aside from looking very Nordic, which in itself implies being a good fit for a Dutch company… He also sports nice watches. And, he likes CNN – which, as a former employee of, I totally support But you do need to update that circa 2001 site, dude
Kolleman said: “I’m delighted to be joining SDL Tridion at such an exciting time. I look forward to continuing the growth of the company through expanding our operations worldwide and making strategic acquisitions.” Who wouldn’t be delighted?
Kolleman comes to SDL Tridion from Exact Software, where he held a number of senior positions in general management. His last position was Managing Director of the largest operating company of Exact Software, a software company headquartered in the Netherlands with revenues over US$ 350 million.
Prior to Exact Software, Kolleman was commercial director at Sylis Netherlands, a full provider of IT services.
The funny thing is Kolleman has updated his LinkedIn profile, before SDL Tridion’s web site was updated to reflect the change. What’s not funny is that he only has 54 connections. Seriously, 54. Even Pieter has 187.
Surely, Tridion in the U.S. will not suffer. While the U.S. economy is the worst it’s been since the late 1990’s (I call it the Great Depression – Part Deux), folks need WCM and Tridion is there to provide the tools.
ShadoCMS Jumps On the Localization Train
Well, it’s about time… with all the competition that’s out there. I am not even gonna mention my long-time fave SDL Tridion
Straker, with its ShadoCMS v8.5 Web CMS, and Across Systems’ Language Server teamed up to deliver a new localization interface, providing an automated process from web content creation to translation management, publishing and handling of dynamic multilingual content.
The partnership promises to deliver savings above 60% for companies that manage large-scale translations of dynamic web sites. Rigghhht…
Better late than never, as they say. So, welcome to the global content management party!
Full article on CMSWire:
Oh, no, Tridion is down!
Just thought I’d check SDL Tridion’s Web site for any news, and to my complete shock it was DOWN! Did a publishing job go wrong, or was Tridion acquired by another company? 
Or, what’s even more shocking, was I blocked from accessing the site?
Tridion is down
Nedstat Launches New Generation Sitestat
Nedstat, a European provider of web analytics, has added a new feature — live interactive segmentation — to its product Sitestat. Sitestat offers a wide range of reporting possibilities on campaigns, content and conversion.
Known for its recent partnership with SDL Tridion WCM system, Nedstat’s updated Sitestat now allows users to select any specific online visitor group and instantly focus in on their behavior, making it possible to better respond to consumer preferences and enable the advanced targeting of campaigns and content.
Full article:
SDL Tridion Foregoes Its Own Module in Favor of Unica?
Did I mention I love writing about Tridion? Here’s another one for ya.
It wasn’t long ago, when SDL Tridion announced a partnership with WebTrends to improve its online web metrics value proposition. Now they have another partnership.
This new arrangement is dangerously close, yet somewhat different. While WebTrends is tasked with integrating their analytics package with SDL Tridion R5 CMS, Unica will take care of another niche – enterprise marketing management.
Irina Guseva
