Enterprise CMS, Web 2.0

Vignette Attempts to Get Media Attention

Yes, it does. What else does it have leftto do? Financials are out of shape, roadmap is lacking innovation. Although, innovation is something the big V prides itself in.

This article of mine was promptly brought to V’s radar, and their PR firm contacted me late Friday night with “Irina – We respectfully challenge today’s CMSWire article.” Yes, judging by the press release and the lack of marketing efforts on their *own* Web site (turns out, there’s a microsite that wasn’t displayed on the main page or on the products page), it didn’t look like anything but reporposing a bunch of the exisiting video and RIA modules in a futile attempt to get attention of both the press and the TMEs.

But even after a personal demo with Vignette’s CTO, Lee Shepstone, I still wasn’t convinced that Vignette Media was a ground-breaking product. Yes, clean interface and common TME content types. Yes, 12 months of work was put into this. Anyway, will write up an Editor’s note to this post soon.

Enjoy the full article for now:

Vignette Attempts to Get Media Attention

And by “media,” in this case, we mean TME — Telecommunications, Media and Entertainment — companies. These verticals are being targeted by the Enterprise CMS provider Vignette with its new publishing platform designed specifically for the TME. It is called, naturally so, Vignette Media.

Re-using many of the already existing modules, Vignette gets creative in Q3 with the new solution that promises to “allow content-based companies to create and manage digital storefronts, online games and UGC-based communities from a single interface.”

Advertisements
Standard

2 thoughts on “Vignette Attempts to Get Media Attention

  1. Pingback: Vignette Marks 2008 Year-End With Layoffs « Irina Guseva: Random Thoughts on CMS, WCM, ECM and Other Acronyms

  2. Pingback: Vignette Media 7.1 Promises Better DAM, Other Improvements « Irina Guseva: Random Thoughts on CMS, WCM, ECM and Other Acronyms

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s