Enterprise CMS

Vignette Attempts to Get Media Attention – Part Deux

The original article on CMSWire.com prompted Vignette to ask for more media attention. It’s actually good to hear from vendors every now and then. And it is my pleasure to give V more attention 😉

Vignette’s PR firm challenged my article and said: “The launch of Vignette Media is a significant addition to the Vignette suite. There has been a dedicated engineering team working on this product for 12 months.” “We would very much invite you to view a demonstration to show the differences between the products,” the firm continued.

Heck, of course, I was very much eager to go beyond the press release and the scarce amount of information available at the time on V’s corporate site. So, I had a chat with Lee Shepstone, CTO of Vignette’s Media group, who demoed some of the features of Vignette Media. While not much difference between the products was demonstrated, I did see a generic Vignette Media Overview presentation.

During the demo, Shepstone outlined that Vignette Media is different from any other product because, as I’ve mentioned before, it is specifically designed for TME’s and contains several new features, including:

  • Two Modules: Editorial and Marketing (for managing different types of content)
  • “Automations” capability for flexible automation of repetitive tasks
  • AJAX-powered UI: The new approach is called “workspaces”

There are also pre-built content types. Examples include article, news, image gallery to address TME’s unique requirements without the need for customizations.

Along with highlighting what is really new in Vignette Media, the company admitted that it did re-use an already existing product — Vignette Video Services — as well as the general, core CMS technology. The Video Services component is something that was inherited from V’s acquisition of a video publishing vendor Vidavee earlier this year.

The funny thing is why it was so difficult to post this information in the release and on the web site to start with. The new product wasn’t even featured on the main page of the corporate site. CMSWire.com is not exactly a breaking news site (although, we try 😉 ) Chances are, I was covering this a day after the news broke.

Shepstone said something along the lines of it was probably a “timing issue” and referred us to a micro site for their new product. The micro site is now also prominently featured on Vignette web site’s main page in a nice promo box.

I know it sounds a tad harsh, but I realy don’t think gravitas-pr.com (V’s PR firm) did justice to the product with the press release they issued. Just my humble opinion 😉

All in all, it was good to hear from V and get a chance to talk to  Shepstone and get a closer look at Vignette Media. I still don’t see this product as groundbreaking; but it is a nice TME industry-specific package, esp. with workspaces and content types — should save some time for customers and spare them from trying to customize out-of-the-box functionality.


4 thoughts on “Vignette Attempts to Get Media Attention – Part Deux

  1. cmswire reader says:

    Talk about ripping your own cmswire article for your personal blog… The content of this post is pretty much a 1 on 1 copy of the addendum on cmswire minus the smilies and personal opinion bit, couldnt you just put that in your cmswire article?

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