SaaS CMS, Web 2.0, Web analytics, Web CMS, Web Content Management

CrownPeak Lures In Marketers With New CMS Features

CrownPeak, a provider of SaaS web content management solutions, has its eye on the online marketing folk.

The latest release of CrownPeak CMS sports multiple new features designed to make CRM and web content management easier. If campaigns, lead conversions, tracking and revenue generation are part of your lexicon, CrownPeak has news for you.

Finally, CrownPeak has introduced a WYSIWYG authoring environment in a partnership with Ephox. There are also other new features and enhancements targeted to developers and marketers. Social media and web 2.0 integration is done in somewhat a childish way, but overall CrownPeak seemed to have found its niche.

Finding a niche could be one of the answers to remaining competitive in these market conditions, as long as the provided CMS functionality meets customer needs.

Full article on CMSwire: CrownPeak Targets Marketers with New CMS Features

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2 thoughts on “CrownPeak Lures In Marketers With New CMS Features”

  1. Ed says:

    This makes a lot of sense. One of the best cases for an Saas product is often a way to avoid dealing with a non-aligned (read unfriendly or uncooperative) environment between marketing and IT departments.

    Reply

  2. Pingback: Autonomy Interwoven Takes Web CMS and Optimization to the Cloud « Irina Guseva: Random Thoughts on CMS, WCM, ECM and Other Acronyms

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