It would be an understatement to say that social media is a hot topic nowadays, including in the enterprise. You may be terrified of using it in your organization, but you really have no choice. Social media is here to stay, and you may as well embrace it rather than fight it.
Open Text watches this trend closely and acts accordingly, in its true “candy and aspirin” fashion. Today, the vendor has announced a new addition to the Enterprise CMS platform — Open Text Social Media, which may help conservative organizations to (safely) warm up to social media.
From the technological perspective, Open Text largely tapped into its resources gained via an acquisition. There is, of course, some new code and a brand new UI, but the underlying engine used in the new product is FirstClass Communications Platform from Centrinity, which was acquired by Open Text in 2002.
Now Open Text’s Scott Welch co-founded SoftArc Inc., which started developing and shipping FirstClass in early 90’s. In 1999, SoftArc merged with MC2 Learning Systems to form Centrinity.
In addition to Centrinity’s platform, Open Text Social Media is also tied to what used to be called Livelink — Open Text’s collaboration and knowledge management product— using it as the main repository. Web services technology and proprietary APIs were leveraged to tie in the existing platforms.
The new software can, naturally, be integrated with Open Text’s own records management(RM) and archiving products as well.
With all of the above in mind, it doesn’t come as a surprise that Open Text Social Media is quite document-centric at the moment.
More on CMSWire: Open Text Marries ECM to Social Media