If you were still not quite convinced that global content management is a pretty big deal nowadays, take a look at the latest research saying that 35% of companies surveyed have more than 10 websites with almost 50% of those published in over 5 languages.
This research comes from a Web CMS vendor e-Spirit. With all disclosures in place, let’s take a closer look at the numbers revealed during this exercise.
According to the vendor, global proliferation of a multitude of information channels and the general content boom are causing the worldwide web content crisis.
The survey of more than 100 businesses suggests this information explosion contributed to the following findings:
- 78% of content management systems (CMS) content authors are marketers
- 66% of those surveyed are frustratrated with the amount of time it takes to manage their global websites
- 20% of respondents complain about language barriers and content translation challenges
- 30% of marketers have up to 100 intranet sites and 50 external websites to maintain.
Sounds like an outcry for an efficient global approach to content management, doesn’t it?
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