Personally, I cannot wait for October to arrive. Open Text Content World will be in the lovely Orlando, and we all should expect to be enlightened on OTEX’s product map and strategy for its two web content management arms: Web Solutions (aka RedDot) and the recently acquired Vignette.
Commenting on my previous post on the Open Text WCM saga, Markus Giesen et al. — representatives of an unofficial RedDot blog — raised several worthwhile questions. Not with publicity in mind, but in an effort to get some real, transparent answers I reached out for comments to Open Text.
Disappointingly, we did not succeed in squeezing a ton of clarity from Open Text’s Marci Maddox — their Director Global Product Marketing for Web Solutions.
The official party line is that no product migrations, discontinuations and code mergers will happen for Vignette and RedDot. RedDot is not dead, and Vignette will continue to get R&D money. A “singular solution” — whatever that means — is still on the roadmap for the next 2 years.
The response from the community is still “Yeah, we’ve heard that before…” as many are thinking of Gauss and Obtree.
Without more answers, the Vignette acquisition looks to be more of an impulse buy. And hey, most of us do impulsive things every now and then (more often than we’d like to admit), only to find ourselves stricken by a profound “Oh, my…” moment, then scrambling to put the puzzle back together again.
Granted, decisions of this magnitude are unlikely to have been made impulsively. They are also not easy to pin down in a relatively short period of time.
However, reflecting on the recent communications strategy, opinions like “The botched messaging around RedDot speaks unbelievably poorly of OTEX leadership, IMHO” are nothing but expected.