Digital Asset Management, Enterprise CMS, Enterprise Content Management, open source, Open Source CMS, social media, Web analytics, Web CMS, Web Content Management

CMS Going-Ons That (Almost) Didn’t Make it Here

blogging ain't easyRecently, I got an e-mail newsletter (from: company name redacted) – one of those that goes almost immediately to trash following a quick scan. What made me ROFL was this line:

Blogging is easy, usually free, and most importantly, fun!

Now, I am not perfect (well, am nearly ūüėČ ) and could use more self-blogging discipline, but whoever wrote that statement must’ve never blogged a single line in his/her life. It sure is ain’t that easy (Oh, yeah, after all, I live in the South).

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After working very hard (yet, effortlessly ūüėČ ) on diligently neglecting this dear child of a blog, let me recap the past 68 days. Yes, it’s been that long – LinkedIn is very good at rubbing it in with their WordPress widget day counter. So, here are the CMSWire stories and happenings that have been on my radar in those 2+ months:

ECM

  • Open Text unveiled its 2010 product roadmap at Open Text Content World in Orlando, highlighting many rebranding changes that are to come, including those for RedDot/Web Solutions and Vignette. The community still doesn’t appear to be appeased. But business is business. In the meantime, I am revisiting Shakespeare’s Hamlet in preparation for my next piece on Open Text planned for early January 2010.
  • Open Text appeared in the news again with the announcement on expanding its ECM solutions portfolio for Oracle.
  • IBM continued to focus on analytics as a way of better management of unstructured and structured content.

WCM

J. Boye ’09 in Aarhus

While in the handsome town of Aarhus (aka the City of Smiles), heaps of content management fun were on the menu (topped off with duh! delish herring), including:

  • Jarrod Gingras and Peter Sejersen’s look into the pitfalls and best practices of selecting a CMS.
  • McBoof, Janus Boye, et al’s attempt to #fixwcm, while heatedly debating some of the inconvenient truths and challenges of the content management industry.
  • David Nuesheler’s of Day Software session on top 8 trends in web content management architecture and standards (CMIS, JCR 2.0, JSR-283).
  • BJ Fogg’s preso on “hot triggers,” “cold triggers,” persuasive technology and why Twitter and Facebook are winning.
  • A myriad of fantastic, thought-provoking, brain-activity-inducing conversations in hallways, at dining tables, at social events, while braving the rain and the cold – you know who you are.

PS: I miss √Örhus. Thanks, Janus!

Gilbane Boston 2009

The who is who of content management came to Boston for the Gilbane conference. I was fortunate to moderate a Content Management in Practice session, and attended a few others:

  • Content migration, the dirty little secret of content management, where content migration challenges, stumbling blocks and techniques to avoid them were discussed. One of the simplest, yet most often overlooked takeaways: Know your content.
  • One of the hottest topics of the event – open source and its rise in content management. One little tidbit of info signaling a broader acceptance of open source even just looking at Gilbane — there were virtually no OSS vendors here 4 years ago. This year, there were 6.

PS: Great fun seeing/meeting the usual CMS crowd suspects IRL and chatting about royal matters of the content management kingdom ūüôā Thanks, Frank!

Open Source CMS

Social Media

  • The CIA continued its investment in open source and technology and got more visibility into social media (=open source = data in public domain) after giving some $$$ to the social media monitoring firm Visible Technologies. Any social content (open or hidden) can be scraped, scored and displayed in a nice dashboard.
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cms, SaaS CMS, social media, Web analytics, Web CMS, Web Content Management

CrownPeak CMS Gets URL Shortener, Goes Social Media-Friendly

CrownPeak recognizes the importance of URL shortening for social media and social networking, while retaining the ability to measure that content through web analytics tools.

The news release of the CrownPeak URL Shortener allows CrownPeak CMS users to take advantage of the automatically generated short URLs, or modify them manually to create a customized URL. Voila, and we are social media-ready.

A job that can be done by services like bit.ly and 3.ly, is now handled within the CMS itself to generate CPeak.us and alike URLs.

More on CMSWire.com

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SaaS CMS, Web analytics, Web CMS, Web Content Management

Autonomy Interwoven Takes Web CMS and Optimization to the Cloud

Imagine a combination of SaaS CMS, Web analytics, A/B and MVT testing, and optimization of landing pages ‚ÄĒ sounds like a novel idea? Hardly.

Although every vendor wants to make us believe they are the first ever to step on the surface of the hosted Web CMS/analytics Moon, we know that others have approached this endearing to marketers subject before. The SaaS Web CMS provider CrownPeak released a similar offering — CrownPeak Landing Page Manager — back in April.

Nevertheless, here‚Äôs Autonomy‚Äôs announcement about a new product designed to enamor marketers and allow them to build and test website landing pages in a hosted environment. Expanding on its existing cloud initiatives, Autonomy Interwoven takes another bite at the pie that integrates online testing and web content management (leveraging Interwoven’s TeamSite and LiveSite).

The Autonomy Optimized Landing Page product allows users to get the best of both worlds in one interface: web content management and multivariate testing (MVT). This combination of technology is usually used to optimize campaigns (pages) after they‚Äôre created. The goal here is simple, yet often hard to reach ‚Äď lead conversion.

More on CMSWire: Autonomy Interwoven Takes a Bite at SaaS CMS, Landing Page Optimization

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SaaS CMS, Web 2.0, Web analytics, Web CMS, Web Content Management

CrownPeak Lures In Marketers With New CMS Features

CrownPeak, a provider of SaaS web content management solutions, has its eye on the online marketing folk.

The latest release of CrownPeak CMS sports multiple new features designed to make CRM and web content management easier. If campaigns, lead conversions, tracking and revenue generation are part of your lexicon, CrownPeak has news for you.

Finally, CrownPeak has introduced a WYSIWYG authoring environment in a partnership with Ephox. There are also other new features and enhancements targeted to developers and marketers. Social media and web 2.0 integration is done in somewhat a childish way, but overall CrownPeak seemed to have found its niche.

Finding a niche could be one of the answers to remaining competitive in these market conditions, as long as the provided CMS functionality meets customer needs.

Full article on CMSwire: CrownPeak Targets Marketers with New CMS Features

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SaaS CMS, Web CMS, Web Content Management

2009 Trends in SaaS Web Content Management

It is an exciting time for SaaS content management: both in the WCM and ECM spaces.¬† End of the year — logical time to reflect on the year passing by and trend out the year to come.¬†

I recently pondedred about the future of  SaaS Content Management myself. The Lamborghini of Web CMS researchers, CMS Watch, also announced their take on trends in SaaS Web Content Management for 2009 in conjunction with their 2009 Web CMS Report.

While CMS Watch acknowledges consistent growth in the acceptance of Software-as-a-Service (SaaS) models, at the same time, Jarrod Gingras refers to major SaaS-based Web CMS vendors — Clickability, CrownPeak and OmniUpdate — as “relatively small players” that still need to evolve to meet the changing customer demands.

Major 2009 SaaS Web CMS Trends according to CMS Watch:

1. Customers Want More Than Just Software

2. Vendors Turn More to Implementation Partners

3. Vendors Pay More Attention to Developers’ Needs

Full article on CMSWire: 2009 Trends in SaaS Web Content Management

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Document Management, Enterprise CMS, SaaS CMS

Future of SaaS CMS’s: Red Hot or Not So Much?

I came across an interesting interview today: CrownPeak CEO Jim Howard talked about WCM and SaaS to FCM. Apparently, SaaS is really an industry to watch in the future. FCM says:

But the growth and acceptance of SaaS, not coincidentally, has mirrored CrownPeak’s growth. In the past seven years, CrownPeak has experienced explosive growth, with over 90%¬†year-over-year revenue increases.

Those are some impressive numbers. Let’s see if the trend continues this year.

In Howard’s opinion, SaaS is advantageous in a tough economy due to¬†three main reasons:

  1. Low upfront or no upfront fee
  2. Turn the contract off on short notice
  3. High levels of service, regardless of the state of IT budgets

Yes, the IT budgets are a tough subject nowadays, so SaaS may as well be the cure.

At the same time, CNN Money quotes Gartner¬†saying¬†that “Software as a service is forecast to have a compound annual growth rate of 22.1% through 2011 for the aggregate enterprise application software markets, more than double the growth rate for total enterprise software.”

And this is just days after CMSWatch released the 2009 Web CMS Report, and I said that:

SaaS-based CMS models are the red-hot, next new thing. Or not… The next year should tell us which vendors can really deliver on the promises of SaaS, as CMSWatch’s Thomas points out.

Darwin said¬†‚ÄúIt is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change.‚ÄĚ Following this principle, it will be interesting to see how SaaS Web CMS vendors survive in the tough economy.

Hot Banana has been quite cold lately. No media coverage since March 2008, and no internal press since May 2008. Are they still alive?

Clickability and Spring CM seem to be doing quite well. Spring CM mostly deals with Document Management and workflow though, and — in the light of eDiscovery and compliance — that’s a hot market.

Not much I’ve heard lately from¬†OmniUpdate or Marqui. The latter was bought out in August 2008 by “a group of private investors” for an undisclosed amount. The former mainly caters to the educational sector; it’s latest product release — v8 — goes back to May 2008. This was the most recent bit of news the company has released since.

The question of security of SaaS CMS¬†can certainly be argued. In most cases, the odds are in favor of SaaS vendors claiming¬†they are stable, low-cost and low-risk way to¬†do Web CMS — and they have their grounds.¬†Your Web sites are¬†outside the firewall in many cases anyway, so what is there to worry about? Low-cost is true in most cases compared to the often cost- and resource-burdensome implementations of non-hosted WCM vendors. Low-risk — not so much, SaaS CMS or not.

However, when a SaaS Web CMS vendor goes out of business, what will happen to your Web site and your content? Content migrations could be the answer. But this just all sounds a bit painful. Plus, not everything can be migrated by running a myriad of DB scripts. There are also templates, workflows, dependencies, content types, user groups and permissions, media libraries, etc.¬† — these guys are your manual work candidates in most cases.

As with any vendor, there are numerous pros and cons to SaaS CMS. This topic would probably not even be a topic for discussion, has there not been an unpleasant change in the global economy.

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