Web CMS, Web Content Management

WEM Market: WCM + Ricotta

No ricotta pictured, but there’s La Tur and manchego

The WEM Marketplace: Blueberries and Ricotta

As Web CMS products reached maturity, a standard set of features became core for most vendors (i.e. templating, workflows, in-context content preview, integration APIs, scalable architectures, delivery and caching, etc.) Things are different with Web Engagement Management. The industry is still trying to figure out what this WEM thing is all about.

In the WEM sector, we’re in a market that sells oranges, apples and blueberries from the same bin as ricotta cheese. Spaghetti is positioned on the same shelf as the Russian Caravan loose leaf tea, right next to heavy-duty laundry detergents. But this is slowly changing, as the WEM evolution is happening right before our eyes.

Who Plays in the WEM/WCM Space

WEM capabilities of varying degrees are offered by most mature Web CMS vendors (but not by as many Enterprise CMS vendors). However, comparing those capabilities one to one would be rather difficult in this stage of WEM evolution.

Just take a look at how some WCM vendors position themselves and draw your own picture based on the messaging we hear from them:

Alterian has email marketing, web behavior analytics, social media marketing, social media engagement, social media monitoring and sentiment analysis capabilities to offer with its Alterian SM2 product.

Autonomy Interwoven is focusing on Meaning Based Marketing. Using Autonomy’s IDOL server, their products are able to extract meaning from various content types to help marketers improve customer experience. Web CMS comes with integrated multi-variate testing (MVT), email management, analytics and a multichanel optimization module.

CoreMedia proclaims itself as a “Complete Communications Suite” that allows for a combination of Web CMS, social software and CoreMedia Adaptive Products offering adaptive personalization and delivery, mobile optimization, cross-channel interactions.

Day Software’s CQ 5.3 Web CMS comes armed with personalized content delivery, campaign targeting, customer targeting and segmentation, campaign measurement, content optimization capabilities, and support for A/B and MVT testing.

Ektron provides social media management, integrated web analytics with Google Analytics, MVT in the PageBuilder, content optimization, etc. — as part of the latest release of CMS400.NET v8 Web CMS.

EPiServer’s Marketing Arena came out in 2009, focusing on the “new era of the engaged web,” with WEM features like landing page management, digital visibility management, campaign monitoring and optimization, SEO support, personalization and prospecting.

FatWire’s WEM proposition — Web Experience Management Framework — is based on modules for UGC and interaction (Community Server), content targeting (Engage) and content optimization (Analytics) connected to FatWire Content Server (the CMS part).

Open Text Web Solutions is a combination of Vignette and RedDot and has a number of WEM-related products and features. The Vignette Community Applications is now part of Open Text’s Social Media offering (note that OTEX also has its own Social Media product) with community management, social interaction and collaborative communication features. There’s also Vignette Experience Optimization that includes a recommendation engine, analytics, and delivery of personalized and multi-channel content.

SDL Tridion’s WEM proposition comes under the umbrella of the Unified Online Marketing Suite that includes audience management, email and multi-channel, multi-lingual campaign management, personalization and profiling, and E-commerce with the recent acquisition of Fredhopper.

Sitecore has a product called Sitecore Online Marketing Suite that claims to provide WEM functionalities like visitor experience analytics, real-time personalization, landing page optimization, campaign management, etc..

WEM Needs WCM (And Vice Versa)

If your Web CMS doesn’t have WEM capabilities, it’s stuck in the Netscape era. With that said, you don’t necessarily have to buy WCM and WEM functionalities from the same place. Some vendors offer both, some — only Web CMS. But there are third-party tools that can be (or should be able to be) integrated with your Web Content Management System.

It may be difficult to find a Web CMS that offers a complete set of WEM functionalities that you need to achieve your goals, but a sound engagement strategy comes first. What are your goals? What are the objectives? What are you trying to achieve? Most number of likes? Selling more products? Increased customer loyalty? Word-of-mouth marketing opps?

Mere mention of such WEM buzzwords as online marketing, social analytics, web engagement and eCommerce in a marketing brochure authored by a CMS vendor you’re considering may not guarantee it’s a fit for your goals.

When looking at particular features of a WEM-friendly Web CMS, ask vendors to show you how their features will help you get where you want to be. Knowing your goals and being familiar with your WEM strategy will help you help the vendors on your short list – in the end though, benefiting you with the closest match of technologies for your strategy.

has a product called Sitecore Online Marketing Suite that claims to provide WEM functionalities like visitor experience analytics, real-time personalization, landing page optimization, campaign management, etc.

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Digital Asset Management, Enterprise CMS, Enterprise Content Management, open source, Open Source CMS, social media, Web analytics, Web CMS, Web Content Management

CMS Going-Ons That (Almost) Didn’t Make it Here

blogging ain't easyRecently, I got an e-mail newsletter (from: company name redacted) – one of those that goes almost immediately to trash following a quick scan. What made me ROFL was this line:

Blogging is easy, usually free, and most importantly, fun!

Now, I am not perfect (well, am nearly 😉 ) and could use more self-blogging discipline, but whoever wrote that statement must’ve never blogged a single line in his/her life. It sure is ain’t that easy (Oh, yeah, after all, I live in the South).

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After working very hard (yet, effortlessly 😉 ) on diligently neglecting this dear child of a blog, let me recap the past 68 days. Yes, it’s been that long – LinkedIn is very good at rubbing it in with their WordPress widget day counter. So, here are the CMSWire stories and happenings that have been on my radar in those 2+ months:

ECM

  • Open Text unveiled its 2010 product roadmap at Open Text Content World in Orlando, highlighting many rebranding changes that are to come, including those for RedDot/Web Solutions and Vignette. The community still doesn’t appear to be appeased. But business is business. In the meantime, I am revisiting Shakespeare’s Hamlet in preparation for my next piece on Open Text planned for early January 2010.
  • Open Text appeared in the news again with the announcement on expanding its ECM solutions portfolio for Oracle.
  • IBM continued to focus on analytics as a way of better management of unstructured and structured content.

WCM

J. Boye ’09 in Aarhus

While in the handsome town of Aarhus (aka the City of Smiles), heaps of content management fun were on the menu (topped off with duh! delish herring), including:

  • Jarrod Gingras and Peter Sejersen’s look into the pitfalls and best practices of selecting a CMS.
  • McBoof, Janus Boye, et al’s attempt to #fixwcm, while heatedly debating some of the inconvenient truths and challenges of the content management industry.
  • David Nuesheler’s of Day Software session on top 8 trends in web content management architecture and standards (CMIS, JCR 2.0, JSR-283).
  • BJ Fogg’s preso on “hot triggers,” “cold triggers,” persuasive technology and why Twitter and Facebook are winning.
  • A myriad of fantastic, thought-provoking, brain-activity-inducing conversations in hallways, at dining tables, at social events, while braving the rain and the cold – you know who you are.

PS: I miss Århus. Thanks, Janus!

Gilbane Boston 2009

The who is who of content management came to Boston for the Gilbane conference. I was fortunate to moderate a Content Management in Practice session, and attended a few others:

  • Content migration, the dirty little secret of content management, where content migration challenges, stumbling blocks and techniques to avoid them were discussed. One of the simplest, yet most often overlooked takeaways: Know your content.
  • One of the hottest topics of the event – open source and its rise in content management. One little tidbit of info signaling a broader acceptance of open source even just looking at Gilbane — there were virtually no OSS vendors here 4 years ago. This year, there were 6.

PS: Great fun seeing/meeting the usual CMS crowd suspects IRL and chatting about royal matters of the content management kingdom 🙂 Thanks, Frank!

Open Source CMS

Social Media

  • The CIA continued its investment in open source and technology and got more visibility into social media (=open source = data in public domain) after giving some $$$ to the social media monitoring firm Visible Technologies. Any social content (open or hidden) can be scraped, scored and displayed in a nice dashboard.
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cms, Web analytics, Web CMS, Web Content Management

EPiServer Marketing Arena: Combo of CMS With Marketing and Sales Engine

EPiServer, on its ongoing quest in “the new era of the Engaged Web,” has news for marketers, who are looking to deliver dynamic, personalized, optimized and measurable web experiences.

EPiServer Marketing Arena is a new product designed to do just that, and then some.

The new release consists of several integrated modules and services to help marketers create, manage, monitor and optimize web campaigns, while (ah, the cherry on top) generating traffic and leads.

Tracking the success (or lack thereof) of those campaigns is available in real-time. Lead generation data can be captured and fed to a CRM system.

Marketing Arena is also integrated with EPiServer CMS to provide a centralized content repository for creating, tracking and monitoring web content, campaigns and landing pages.

More on CMSWire.com

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cms, Web CMS, Web Content Management

EPiServer Keeps Spreading Its Wings Beyond the Nordic Homebase

Swedish Web CMS vendor EPiServer is increasing its European reach beyond the Scandinavian homebase. Recently, EPiServer signed 11 new implementation/reseller partnerships in the United Kingdom.

As you know, the MS .NET devout EPiServer works through resellers/partners only. And now, through more of them, including UK’s Byte Art, Charteris, Cimex Media, Corporate Document Services, IMGROUP, Kieon, Nucleus, Obergine, Ogilvy Action, The On Connection and STEEL. The majority of them are interactive/digital agencies specializing in website building and web content management.

Neal Perry, Country Manager of EPiServer UK & Ireland said: “Our partners include some of the largest and most well known agencies in Europe. They all know that we provide them with a straightforward way to create websites, which engage the visitor and are easy to manage.”

Good move, eh? For EPiServer’s growth, it is crucial to sign the right implementation partners, as much of the overall success in the CMS market depends on them. You might’ve noticed that it is not always easy to find skilled EPiServer integrators, especially outside of Sweden.

EPiServer says there are more than 2,500 customers worldwide using EPiServer CMS. A bit hard to believe, but the vendor also notes, “Two new commercial sites built using EPiServer CMS go live every 24 hours.”

The current count of EPiServer’s partner network is around 300 companies in 25 countries, including U.S., where EPiServer has recently opened its North American HQ office.

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Web CMS, Web Content Management

EPiServer Enters the U.S. Market, Officially

After what seemed like much deliberation and preparation, EPiServer has finally announced its official U.S. presence.

There is a good chance that competitive temperature is going to rise in the North American web content management market. As put by CMS Watch, we are in the third wave of European CMS vendors hitting North America. The two prior waves were reasonably successful. This one holds promise as well.

More on CMSWire: It’s Official, EPiServer Opens U.S. Office

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Web CMS, Web Content Management

EPiServer: Managing Social Media With Relate+

More often than not web content management vendors are trying to offer ways to manage social media, user-generated content and web 2.0 technologies in the context of their CMS’s.

EPiServer’s Relate+ is built on top of their CMS 5 web content management system and provides a common framework for incorporating social media features, community building and e-mail marketing into websites.

The product was released just in time before the upcoming grand opening of the U.S. office.

Full story on CMSWire: EPiServer on Managing Social Media With Relate+ and U.S. Plans

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Web CMS, Web Content Management

EPiServer Day 2009 Conference: Get a Taste of the Engaged Web

My friends at EPiServer have a great event planned in March. For the first time in history, EPiServer is opening up its conference to the international audience and will conduct seminars in English as well as in Swedish. As far as I am concerned, I wish I could make it to Stockholm in March.

The makers of EPiServer CMS 5 have announced EPiServer Day 2009 — a conference that gathers together Sweden’s Web experts, international analysts, EPiServer customers and all those interested in Web Content Management and EPiServer CMS.

The highlight of this event is a deep dive into what the vendor calls “the Engaged Web” and experiences surrounding content management and social media.

Full article on CMSWire: EPiServer Day 2009: Get a Taste of the Engaged Web

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