In a recent installment of the Real Story Group webinar series, I’ve addressed the Web Content Management industry from Marketing & Business perspectives:
EPiServer, on its ongoing quest in “the new era of the Engaged Web,” has news for marketers, who are looking to deliver dynamic, personalized, optimized and measurable web experiences.
EPiServer Marketing Arena is a new product designed to do just that, and then some.
The new release consists of several integrated modules and services to help marketers create, manage, monitor and optimize web campaigns, while (ah, the cherry on top) generating traffic and leads.
Tracking the success (or lack thereof) of those campaigns is available in real-time. Lead generation data can be captured and fed to a CRM system.
Marketing Arena is also integrated with EPiServer CMS to provide a centralized content repository for creating, tracking and monitoring web content, campaigns and landing pages.
More on CMSWire.com