Web CMS, Web Content Management

WEM Market: WCM + Ricotta

No ricotta pictured, but there’s La Tur and manchego

The WEM Marketplace: Blueberries and Ricotta

As Web CMS products reached maturity, a standard set of features became core for most vendors (i.e. templating, workflows, in-context content preview, integration APIs, scalable architectures, delivery and caching, etc.) Things are different with Web Engagement Management. The industry is still trying to figure out what this WEM thing is all about.

In the WEM sector, we’re in a market that sells oranges, apples and blueberries from the same bin as ricotta cheese. Spaghetti is positioned on the same shelf as the Russian Caravan loose leaf tea, right next to heavy-duty laundry detergents. But this is slowly changing, as the WEM evolution is happening right before our eyes.

Who Plays in the WEM/WCM Space

WEM capabilities of varying degrees are offered by most mature Web CMS vendors (but not by as many Enterprise CMS vendors). However, comparing those capabilities one to one would be rather difficult in this stage of WEM evolution.

Just take a look at how some WCM vendors position themselves and draw your own picture based on the messaging we hear from them:

Alterian has email marketing, web behavior analytics, social media marketing, social media engagement, social media monitoring and sentiment analysis capabilities to offer with its Alterian SM2 product.

Autonomy Interwoven is focusing on Meaning Based Marketing. Using Autonomy’s IDOL server, their products are able to extract meaning from various content types to help marketers improve customer experience. Web CMS comes with integrated multi-variate testing (MVT), email management, analytics and a multichanel optimization module.

CoreMedia proclaims itself as a “Complete Communications Suite” that allows for a combination of Web CMS, social software and CoreMedia Adaptive Products offering adaptive personalization and delivery, mobile optimization, cross-channel interactions.

Day Software’s CQ 5.3 Web CMS comes armed with personalized content delivery, campaign targeting, customer targeting and segmentation, campaign measurement, content optimization capabilities, and support for A/B and MVT testing.

Ektron provides social media management, integrated web analytics with Google Analytics, MVT in the PageBuilder, content optimization, etc. — as part of the latest release of CMS400.NET v8 Web CMS.

EPiServer’s Marketing Arena came out in 2009, focusing on the “new era of the engaged web,” with WEM features like landing page management, digital visibility management, campaign monitoring and optimization, SEO support, personalization and prospecting.

FatWire’s WEM proposition — Web Experience Management Framework — is based on modules for UGC and interaction (Community Server), content targeting (Engage) and content optimization (Analytics) connected to FatWire Content Server (the CMS part).

Open Text Web Solutions is a combination of Vignette and RedDot and has a number of WEM-related products and features. The Vignette Community Applications is now part of Open Text’s Social Media offering (note that OTEX also has its own Social Media product) with community management, social interaction and collaborative communication features. There’s also Vignette Experience Optimization that includes a recommendation engine, analytics, and delivery of personalized and multi-channel content.

SDL Tridion’s WEM proposition comes under the umbrella of the Unified Online Marketing Suite that includes audience management, email and multi-channel, multi-lingual campaign management, personalization and profiling, and E-commerce with the recent acquisition of Fredhopper.

Sitecore has a product called Sitecore Online Marketing Suite that claims to provide WEM functionalities like visitor experience analytics, real-time personalization, landing page optimization, campaign management, etc..

WEM Needs WCM (And Vice Versa)

If your Web CMS doesn’t have WEM capabilities, it’s stuck in the Netscape era. With that said, you don’t necessarily have to buy WCM and WEM functionalities from the same place. Some vendors offer both, some — only Web CMS. But there are third-party tools that can be (or should be able to be) integrated with your Web Content Management System.

It may be difficult to find a Web CMS that offers a complete set of WEM functionalities that you need to achieve your goals, but a sound engagement strategy comes first. What are your goals? What are the objectives? What are you trying to achieve? Most number of likes? Selling more products? Increased customer loyalty? Word-of-mouth marketing opps?

Mere mention of such WEM buzzwords as online marketing, social analytics, web engagement and eCommerce in a marketing brochure authored by a CMS vendor you’re considering may not guarantee it’s a fit for your goals.

When looking at particular features of a WEM-friendly Web CMS, ask vendors to show you how their features will help you get where you want to be. Knowing your goals and being familiar with your WEM strategy will help you help the vendors on your short list – in the end though, benefiting you with the closest match of technologies for your strategy.

has a product called Sitecore Online Marketing Suite that claims to provide WEM functionalities like visitor experience analytics, real-time personalization, landing page optimization, campaign management, etc.

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Digital Asset Management, Enterprise CMS, Enterprise Content Management, open source, Open Source CMS, social media, Web analytics, Web CMS, Web Content Management

CMS Going-Ons That (Almost) Didn’t Make it Here

blogging ain't easyRecently, I got an e-mail newsletter (from: company name redacted) – one of those that goes almost immediately to trash following a quick scan. What made me ROFL was this line:

Blogging is easy, usually free, and most importantly, fun!

Now, I am not perfect (well, am nearly 😉 ) and could use more self-blogging discipline, but whoever wrote that statement must’ve never blogged a single line in his/her life. It sure is ain’t that easy (Oh, yeah, after all, I live in the South).

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After working very hard (yet, effortlessly 😉 ) on diligently neglecting this dear child of a blog, let me recap the past 68 days. Yes, it’s been that long – LinkedIn is very good at rubbing it in with their WordPress widget day counter. So, here are the CMSWire stories and happenings that have been on my radar in those 2+ months:

ECM

  • Open Text unveiled its 2010 product roadmap at Open Text Content World in Orlando, highlighting many rebranding changes that are to come, including those for RedDot/Web Solutions and Vignette. The community still doesn’t appear to be appeased. But business is business. In the meantime, I am revisiting Shakespeare’s Hamlet in preparation for my next piece on Open Text planned for early January 2010.
  • Open Text appeared in the news again with the announcement on expanding its ECM solutions portfolio for Oracle.
  • IBM continued to focus on analytics as a way of better management of unstructured and structured content.

WCM

J. Boye ’09 in Aarhus

While in the handsome town of Aarhus (aka the City of Smiles), heaps of content management fun were on the menu (topped off with duh! delish herring), including:

  • Jarrod Gingras and Peter Sejersen’s look into the pitfalls and best practices of selecting a CMS.
  • McBoof, Janus Boye, et al’s attempt to #fixwcm, while heatedly debating some of the inconvenient truths and challenges of the content management industry.
  • David Nuesheler’s of Day Software session on top 8 trends in web content management architecture and standards (CMIS, JCR 2.0, JSR-283).
  • BJ Fogg’s preso on “hot triggers,” “cold triggers,” persuasive technology and why Twitter and Facebook are winning.
  • A myriad of fantastic, thought-provoking, brain-activity-inducing conversations in hallways, at dining tables, at social events, while braving the rain and the cold – you know who you are.

PS: I miss Århus. Thanks, Janus!

Gilbane Boston 2009

The who is who of content management came to Boston for the Gilbane conference. I was fortunate to moderate a Content Management in Practice session, and attended a few others:

  • Content migration, the dirty little secret of content management, where content migration challenges, stumbling blocks and techniques to avoid them were discussed. One of the simplest, yet most often overlooked takeaways: Know your content.
  • One of the hottest topics of the event – open source and its rise in content management. One little tidbit of info signaling a broader acceptance of open source even just looking at Gilbane — there were virtually no OSS vendors here 4 years ago. This year, there were 6.

PS: Great fun seeing/meeting the usual CMS crowd suspects IRL and chatting about royal matters of the content management kingdom 🙂 Thanks, Frank!

Open Source CMS

Social Media

  • The CIA continued its investment in open source and technology and got more visibility into social media (=open source = data in public domain) after giving some $$$ to the social media monitoring firm Visible Technologies. Any social content (open or hidden) can be scraped, scored and displayed in a nice dashboard.
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cms, Web CMS, Web Content Management

Sitecore Tries to Stay Competitive With Updated Multisite Management Tool Foundry

Being able to effectively manage multiple websites under the umbrella of a single Web Content Management System (CMS) is one of the most must-have requirements when selecting a CMS vendor.

Sitecore, the maker of a .NET-based Web CMS, knows that fact very well and keeps refining its multisite management tool called Foundry, which just saw the 3.0 release.

New in Foundry 3.0

Sitecore says that in Foundry 3.0 users will see new and advanced .NET security controls, enhanced HTML newsletter capabilities and Silverlight photo gallery support. All of those functions are designed to create and manage distributed websites, while maintaining centralized security and control.

In addition to support for Sitecore’s CMS 6.1., Foundry 3.0 made some improvement to usability in the areas of inline editing support.

Splashing in the Gulfstream CMS Waves

And some on the West Coast… With Sitecore entering the U.S. market in 2004 (and Canada later), among a wave of other Web CMS vendors, it was a good time to join the North American CMS goldmine picnic, but now is not a good time to lag behind.

From what was seen in earlier versions of Foundry, there’s still a lot that can be done to improve this piece of the product in order to stay competitive in the cut-throat market.

More on CMSWire

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Web CMS

Sitecore Brags About 100% Year-Over-Year Revenue Growth

I am not a .NET-developer, so I don’t have to worship Sitecore — a famed .NET Web CMS vendor that announced this week that its 2008 revenues have grown by over 100% over the prior fiscal. Not surprisingly, 95% of revenues are coming from new license sales and less than 1% – from Professional Services.

Sitecore has never focused much on PS. Sure, let the resellers and integrators do the dirty job of actually implementing the software. Sitecore just demos and sells it. OK, not completely, true – they also seem to provide some training. A friend of mine just got her Certified Sitecore Developer badge.

When it comes to functionality, many Sitecore competitors – including SDL Tridion, EPiServer, MOSS and Ektron – were known to win in customers’ short-lists. Granted, the latest version 6.0 was very strong and attractive with all the Carousel views and such.

While the triple-digit growth rates are great, let’s not forget that many vendors in the Web CMS arena tend to struggle when faced with the challenge of being able to balance the supply-demand ratio.

Full article on CMSWire: Sitecore Boasts Over 100% Year-Over-Year Revenue Growth

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Web CMS

2009 Web CMS Report From CMS Watch Is Here

It’s that time of the year again. It’s time to shop for those shiny and new 2009 Lamborghini models, as well as for the new 2009 Web CMS report from CMS Watch.

The Lamborghini of Web CMS researchers, CMS Watch works diligently every year interviewing customers, vendors, partners and all sorts of other people on the CMS street to get the skinny on the Web CMS ecosphere and to give selected vendors an A or a D, depending on how well they did during 2008.

Full article on CMSWire here:

2009 Web CMS Report From CMS Watch Has Arrived

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