cms, Open Source CMS, SaaS CMS, Web CMS, Web Content Management, web publishing, WEM

Slides: Intro to Web CMS for Marketing and Business

In a recent installment of the Real Story Group webinar series, I’ve addressed the Web Content Management industry from Marketing & Business perspectives:

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Open Source CMS, SaaS CMS

Parsing Gartner’s 2009 Magic Quadrant for Web Content Management

This year, Web content management (WCM) was promoted to the Magic Quadrant level in Gartner-land. Previously, only Enterprise CMS vendors were MQ-eligible. The firm says the MarketScope approach was no longer suited for “dynamic, evolutionary trends'” happening in the Web CMS space.

Gartner hopes that the report will help those with a CMS short-list in hand to make the right decision. While it may not answer all the questions on your WCM mind, it’s one way of looking at the market and the players.

Aside from giving nods to several WCM vendors, Gartner came up with a list of Key Trends for WCM.

As far as the main trends for WCM 2009, the report highlights the following:

  • Better product usability for non-techies
  • Growing open source CMS popularity, albeit occupying less than 4% of the market
  • Growing interest in SaaS CMS
  • Personalized, contextualized and targeted content delivery

Subject to interpretation, Magic Quadrant gives a view of what is happening in the WCM market. Should it be the only guide in your CMS vendor selection process? Probably not.

Will the two bullet points (in true analyst fashion) on vendor’s Strengths and Weaknesses help you create that short-list? Maybe not. But it could be a good starting point. You can read the full report here.

More on CMSWire: Parsing Gartner’s 2009 Magic Quadrant for Web Content Management

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Digital Asset Management, Enterprise CMS, Enterprise Content Management, Web CMS, Web Content Management

Continued Quilting Exercise With Open Text WCM

Open Text Web Solutions, formerly known as RedDot Web Content Management (WCM), has gone through a major new release and is now in version 10. There are improvements to the technology stack, more ECM and SAP integrations, updated UI — and OTEX didn’t stop there.

Marci Maddox, Open Text’s director for global product marketing, was kind enough to share the details of the Web Solutions 10 release.

Open Text, understandably, continues to weave its multiple platforms into a coherent patchwork. ECM, DAM and the SAP NetWeaver Portal are some of the touch points.

Open Text Livelink ECM integration is coming as part of the integrations update release around September. Same goes for SharePoint 2010.

Integration with the recently unveiled Open Text Social Media is also in the plans, according to Maddox, who says that there’s already a “small integration” in place, but it is not a released item yet.

Shooting for Seamless Quilts

Open Text is in an interesting position of piecing together so many different systems that are either their own or were acquired. Seamless would be the ideal way for cross-system access to all relevant information.

Not many vendors are able to deliver that seamlessness, which comes with efficiency and ease-of-use. It’ll be interesting to see how Open Text does in this application quilting area, and how Vignette will be part of this entire patchwork.

More on CMSWire: Open Text Continues Quilting Exercise With Latest Web CMS Release

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SaaS CMS, Web CMS, Web Content Management

Clickability Viciously Attacks Vignette, Can’t We Play Nice?

We all remember when FatWire announced its kinda Chip&Dale-comes-to-rescue attempt to save Vignette and Interwoven customers “plagued” by recent acquisitions. And some of us had mixed feelings about it.

Clickability took it up a notch in their whitepaper entitled “What Vignette is Not Telling You” and went like this:

Are you a Vignette V5 or V6 User? Did you answer “yes” to this question? If so, be afraid. Be
very afraid.

I’d be the last one to go to bat for Vignette, but this move from Clickability is not what I would consider good marketing and/or business in general. (It’s not rugby, guys — waving to the “founding fathers”.)

My questions:

  • Since when do we use whitepapers as nuclear weapons? Rather spend your time on collecting useful information for prospects, while marketing-fluffing and fooling them as little as possible.
  • What happened to being competent when quoting sources and putting “facts” on paper?

Facts, Quotes and Sources

According to analysts, over 35% of Vignette users are currently marooned on the EOL (end of life) island of Vignette V5 or V6 technology.

Speaking of quoting your sources and proper attribution (or lack thereof), which analysts exactly said that? VIGN can correct me, but I would imagine the number of customers on V5 is more like 15%. Just a guess.

If current Vignette customers are looking to upgrade, it would be more in the realm of from V7.x to V7.6, or even to the upcoming V8, that (speaking of “slow innovation”) shows much promise, as have some of the recently released Vignette products.

But don’t just rely on this paper. Check the facts. Talk to your Vignette sales reps (or whomever is responsible for your account following the recent Open Text acquisition)…

Clearly, there is a lack of facts in this whitepaper. And the last bit is just mean and not true. The market is tough, VIGN is an easy target — I understand all that. But I also believe (call me naive) in playing nicely with your competition and doing good business. Vile whitepapers like this one wouldn’t exactly look appealing if I were a prospect.

…According to CMS Wire, “And while we’re at it, we have to mention something about long
product development cycles, and Vignette’s slowness in adopting its own new releases. Would
that be out of fear of complex content migrations and painful upgrades?”

Hello, I don’t mind being quoted, but don’t take it out of context. That is Journalism 101, which may not necessarily apply to some snide marketing tactics — I am aware of that.

Anything Vignette do to the VCM at this point is little more than lipstick on a pig. The product’s fundamental architecture is so broken that no amount of make up will hide the cracks. V7 user on CMS Watch

The above was posted by anonymous here on CMSWire and *not* on CMS Watch. Is it that hard to get the two sources straight? Additionally, there’s nothing in the comment indicating it was posted by a Vignette user. Could’ve been posted by a horse wearing just enough make-up.

Vignette is losing long-term customers to Clickability because we off er an end-to-end solution at 1/3 of the price you’d pay for a Vignette upgrade.

Really? Vignette can be very expensive yes, but let’s not fool everyone into thinking that the two vendors play in the same sandbox. They are not. The cloud shows a lot of potential, but many enterprises are quite vocal in saying “No!” to hosted options at this time. It’s not a one-size-fits-all option. “It all happens seamlessly in the cloud” is a fairytale at best, not panacea.

And since Clickability only mentions analysts, when it’s favorable, how about this one — Gartner: Cloud technology needs seven years to mature.

Using Twitter as Campaign Launcher

Feature sets and capabilities I am not even getting into. If you look at Clickability’s enterprise options pricing, it is coming close to what one would expect to pay to any of the hosted CMS vendors.

Vignette is indeed losing customers, but Clickability is hardly the first alternative as a CMS replacement.

The funny thing is this new “campaign” from Clickability was “launched” in a tweet. As of publish time, there are no official announcements or press releases on the corporate site. That’s one heck of an effective marketing tactic. To all of the 130 followers that Clickability boasts.

If you want to see the entire whitepaper, you’d have to register and, probably,  endure sales calls. Mine should be coming in the next 6 hours, according to the follow-up e-mail. Except, it won’t be. If there were validation rules built in webforms that Clickability produces, they’d know that the textual “you don’t want to know” is not a valid entry for a numerical phone# field.

It’s one thing to criticize Vignette failrly and use quotes/facts properly. This is not what I see in the whitepaper. Is there really a need to get ugly? Will that buy you more customers? To other CMS vendors devising their own “rescue plans,” would you please be professional and play nice?

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Enterprise CMS, Enterprise Content Management, Web CMS, Web Content Management

Gilbane SF: Fundamentals of Web Operations Management

This year’s Gilbane SF started with a day of pre-conference workshops. In one of them — Managing the Web: The Fundamentals of Web Operations Management — Lisa Welchman, founding partner of WelchmanPierpoint, discussed the challenges faced by today’s web teams.

“Web managers tend to have the world wide web on their shoulders,” said Welchman, emphasizing the enormity of complexities that go into web operations management. If web operations management is not done right, one of the outcomes is poor web experience, resulting in lost revenue. But there are ways to make your web operations efficient and successful.

Trends We See in Web Management

Executive management is disengaged from web. Lack of senior leadership and direction from the C suite is what makes the job of web managers hard to do.

The organization should own its web. Organizations need to have clear, strategic decision-making authority over web.

Many organizations often don’t know (and have no clue how to measure) whether their web presence is effective.

Web Operations Management (WOM)

According to Welchman, WOM consists of the following components:

  • Web strategy
  • Web measurement
  • Web execution
  • Web governance

Full story on CMSWire: Gilbane SF: Fundamentals of Web Operations Management

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Web CMS, Web Content Management

Percussion Drops Rhythmyx Brand

It’s a rebranding trend in the content management space. Just having recently lost RedDot in a rebranding maneuver, today it’s time to say goodbye to Percussion’s Rhythmyx and welcome their new Web Content Management system succinctly named CM System.

According to Bill Beardslee, Percussion’s SVP of Marketing and Business Development, the decision to rename the WCM platform was made in Q4 2008. Beardslee says: “We are a small company, and as such have limited messaging capital to spend on two brands – Percussion and Rhythmyx. If we continued on the path we were on, it would require the market to remember us by two names – corporate and product. An expensive and potentially ineffective venture for us.”

“Now our platform name is easier to remember, and a lot easier to spell,” he adds.

The CMS spelling bee competition is officially over. Unless, of course, you count Communiqué (which is shifting more towards CQ lately) and Ingeniux.

The spelling bit makes sense, but “easier to remember”? The biggest pet peeve I have is “CMS System” and see “CM System” brand name as an easy target for product name mishandling.

Oh, yes, almost forgot. In addition to the “what’s in the new name” theme — and after a long period of WCM silence — Percussion released some new and enhanced Web CMS features in this version 6.6 of their CM System umm CMS.

Full story on CMSWire: Percussion Drops Rhythmyx Brand, Releases CM System 6.6

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