In a recent installment of the Real Story Group webinar series, I’ve addressed the Web Content Management industry from Marketing & Business perspectives:
Category Archives: SaaS CMS
hosted cms
CrownPeak CMS Gets URL Shortener, Goes Social Media-Friendly
CrownPeak recognizes the importance of URL shortening for social media and social networking, while retaining the ability to measure that content through web analytics tools.
The news release of the CrownPeak URL Shortener allows CrownPeak CMS users to take advantage of the automatically generated short URLs, or modify them manually to create a customized URL. Voila, and we are social media-ready.
A job that can be done by services like bit.ly and 3.ly, is now handled within the CMS itself to generate CPeak.us and alike URLs.
More on CMSWire.com
Share this:
OmniUpdate Gets New Higher-Ed CMS Integration Partner
Yes, one of those “strategic partnerships” was announced between hosted Web CMS vendor OmniUpdate and Noel-Levitz, higher education web design and development firm.
Under the mantra of “holistic approach” to website development and web content management, the two aim to bring OmniUpdate’s CMS, OU Campus, closer to those in hi-ed.
OmniUpdate is well known for its affection for higher education, with many of its customers being in this vertical. The joint effort is focused on helping hi-ed clients build websites using OU Campus as the CMS of choice.
Last we’ve heard from the Saas CMS vendor was when it released version 8.6 of OU Campus with improved editorial usability. In 8.5, it was mostly about proper garbage disposal and controlling those random delete-all bouts.
Like Day Software, OmniUpdate also courts the Serena Collage unfortunates wanting to migrate away towards brighter days of web content management.
Cross-posted on CMSWire.com
Share this:
Parsing Gartner’s 2009 Magic Quadrant for Web Content Management
This year, Web content management (WCM) was promoted to the Magic Quadrant level in Gartner-land. Previously, only Enterprise CMS vendors were MQ-eligible. The firm says the MarketScope approach was no longer suited for “dynamic, evolutionary trends'” happening in the Web CMS space.
Gartner hopes that the report will help those with a CMS short-list in hand to make the right decision. While it may not answer all the questions on your WCM mind, it’s one way of looking at the market and the players.
Aside from giving nods to several WCM vendors, Gartner came up with a list of Key Trends for WCM.
As far as the main trends for WCM 2009, the report highlights the following:
- Better product usability for non-techies
- Growing open source CMS popularity, albeit occupying less than 4% of the market
- Growing interest in SaaS CMS
- Personalized, contextualized and targeted content delivery
Subject to interpretation, Magic Quadrant gives a view of what is happening in the WCM market. Should it be the only guide in your CMS vendor selection process? Probably not.
Will the two bullet points (in true analyst fashion) on vendor’s Strengths and Weaknesses help you create that short-list? Maybe not. But it could be a good starting point. You can read the full report here.
More on CMSWire: Parsing Gartner’s 2009 Magic Quadrant for Web Content Management
Share this:
Autonomy Interwoven Takes Web CMS and Optimization to the Cloud
Imagine a combination of SaaS CMS, Web analytics, A/B and MVT testing, and optimization of landing pages — sounds like a novel idea? Hardly.
Although every vendor wants to make us believe they are the first ever to step on the surface of the hosted Web CMS/analytics Moon, we know that others have approached this endearing to marketers subject before. The SaaS Web CMS provider CrownPeak released a similar offering — CrownPeak Landing Page Manager — back in April.
Nevertheless, here’s Autonomy’s announcement about a new product designed to enamor marketers and allow them to build and test website landing pages in a hosted environment. Expanding on its existing cloud initiatives, Autonomy Interwoven takes another bite at the pie that integrates online testing and web content management (leveraging Interwoven’s TeamSite and LiveSite).
The Autonomy Optimized Landing Page product allows users to get the best of both worlds in one interface: web content management and multivariate testing (MVT). This combination of technology is usually used to optimize campaigns (pages) after they’re created. The goal here is simple, yet often hard to reach – lead conversion.
More on CMSWire: Autonomy Interwoven Takes a Bite at SaaS CMS, Landing Page Optimization
Irina Guseva 