Digital Asset Management, Enterprise CMS, Enterprise Content Management, open source, Open Source CMS, social media, Web analytics, Web CMS, Web Content Management

CMS Going-Ons That (Almost) Didn’t Make it Here

blogging ain't easyRecently, I got an e-mail newsletter (from: company name redacted) – one of those that goes almost immediately to trash following a quick scan. What made me ROFL was this line:

Blogging is easy, usually free, and most importantly, fun!

Now, I am not perfect (well, am nearly 😉 ) and could use more self-blogging discipline, but whoever wrote that statement must’ve never blogged a single line in his/her life. It sure is ain’t that easy (Oh, yeah, after all, I live in the South).

</digress>

After working very hard (yet, effortlessly 😉 ) on diligently neglecting this dear child of a blog, let me recap the past 68 days. Yes, it’s been that long – LinkedIn is very good at rubbing it in with their WordPress widget day counter. So, here are the CMSWire stories and happenings that have been on my radar in those 2+ months:

ECM

  • Open Text unveiled its 2010 product roadmap at Open Text Content World in Orlando, highlighting many rebranding changes that are to come, including those for RedDot/Web Solutions and Vignette. The community still doesn’t appear to be appeased. But business is business. In the meantime, I am revisiting Shakespeare’s Hamlet in preparation for my next piece on Open Text planned for early January 2010.
  • Open Text appeared in the news again with the announcement on expanding its ECM solutions portfolio for Oracle.
  • IBM continued to focus on analytics as a way of better management of unstructured and structured content.

WCM

J. Boye ’09 in Aarhus

While in the handsome town of Aarhus (aka the City of Smiles), heaps of content management fun were on the menu (topped off with duh! delish herring), including:

  • Jarrod Gingras and Peter Sejersen’s look into the pitfalls and best practices of selecting a CMS.
  • McBoof, Janus Boye, et al’s attempt to #fixwcm, while heatedly debating some of the inconvenient truths and challenges of the content management industry.
  • David Nuesheler’s of Day Software session on top 8 trends in web content management architecture and standards (CMIS, JCR 2.0, JSR-283).
  • BJ Fogg’s preso on “hot triggers,” “cold triggers,” persuasive technology and why Twitter and Facebook are winning.
  • A myriad of fantastic, thought-provoking, brain-activity-inducing conversations in hallways, at dining tables, at social events, while braving the rain and the cold – you know who you are.

PS: I miss Århus. Thanks, Janus!

Gilbane Boston 2009

The who is who of content management came to Boston for the Gilbane conference. I was fortunate to moderate a Content Management in Practice session, and attended a few others:

  • Content migration, the dirty little secret of content management, where content migration challenges, stumbling blocks and techniques to avoid them were discussed. One of the simplest, yet most often overlooked takeaways: Know your content.
  • One of the hottest topics of the event – open source and its rise in content management. One little tidbit of info signaling a broader acceptance of open source even just looking at Gilbane — there were virtually no OSS vendors here 4 years ago. This year, there were 6.

PS: Great fun seeing/meeting the usual CMS crowd suspects IRL and chatting about royal matters of the content management kingdom 🙂 Thanks, Frank!

Open Source CMS

Social Media

  • The CIA continued its investment in open source and technology and got more visibility into social media (=open source = data in public domain) after giving some $$$ to the social media monitoring firm Visible Technologies. Any social content (open or hidden) can be scraped, scored and displayed in a nice dashboard.
Standard
cms, SaaS CMS, social media, Web analytics, Web CMS, Web Content Management

CrownPeak CMS Gets URL Shortener, Goes Social Media-Friendly

CrownPeak recognizes the importance of URL shortening for social media and social networking, while retaining the ability to measure that content through web analytics tools.

The news release of the CrownPeak URL Shortener allows CrownPeak CMS users to take advantage of the automatically generated short URLs, or modify them manually to create a customized URL. Voila, and we are social media-ready.

A job that can be done by services like bit.ly and 3.ly, is now handled within the CMS itself to generate CPeak.us and alike URLs.

More on CMSWire.com

Standard
cms, Web analytics, Web CMS, Web Content Management

EPiServer Marketing Arena: Combo of CMS With Marketing and Sales Engine

EPiServer, on its ongoing quest in “the new era of the Engaged Web,” has news for marketers, who are looking to deliver dynamic, personalized, optimized and measurable web experiences.

EPiServer Marketing Arena is a new product designed to do just that, and then some.

The new release consists of several integrated modules and services to help marketers create, manage, monitor and optimize web campaigns, while (ah, the cherry on top) generating traffic and leads.

Tracking the success (or lack thereof) of those campaigns is available in real-time. Lead generation data can be captured and fed to a CRM system.

Marketing Arena is also integrated with EPiServer CMS to provide a centralized content repository for creating, tracking and monitoring web content, campaigns and landing pages.

More on CMSWire.com

Standard
SaaS CMS, Web analytics, Web CMS, Web Content Management

Autonomy Interwoven Takes Web CMS and Optimization to the Cloud

Imagine a combination of SaaS CMS, Web analytics, A/B and MVT testing, and optimization of landing pages — sounds like a novel idea? Hardly.

Although every vendor wants to make us believe they are the first ever to step on the surface of the hosted Web CMS/analytics Moon, we know that others have approached this endearing to marketers subject before. The SaaS Web CMS provider CrownPeak released a similar offering — CrownPeak Landing Page Manager — back in April.

Nevertheless, here’s Autonomy’s announcement about a new product designed to enamor marketers and allow them to build and test website landing pages in a hosted environment. Expanding on its existing cloud initiatives, Autonomy Interwoven takes another bite at the pie that integrates online testing and web content management (leveraging Interwoven’s TeamSite and LiveSite).

The Autonomy Optimized Landing Page product allows users to get the best of both worlds in one interface: web content management and multivariate testing (MVT). This combination of technology is usually used to optimize campaigns (pages) after they’re created. The goal here is simple, yet often hard to reach – lead conversion.

More on CMSWire: Autonomy Interwoven Takes a Bite at SaaS CMS, Landing Page Optimization

Standard
open source, Web analytics, Web CMS, Web Content Management

FatWire Turns to Open Source to Improve Scalability in Personalization, Analytics Products

FatWire is back in the news. These folks have been busy lately. In between “rescue” plans and moves towards worldwide “domination,” the web content management vendor also had some time to work on two new releases — Engage 7.5 (content targeting) and Analytics 2.5 (content optimization) — which bring major architectural changes involving open source-based technology.

Using the open source Apache Hadoop-based technology framework based on the Map-Reduce algorithm (which was also implemented in Apache Hadoop), FatWire is shifting from vertical to horizontal scalability and scale up to 100M hits per day per install. The potential can really be unlimited, theoretically speaking.

More on CMSWire: FatWire Turns to Open Source to Improve Scalability in Personalization, Analytics Products

Standard
SaaS CMS, Web 2.0, Web analytics, Web CMS, Web Content Management

CrownPeak Lures In Marketers With New CMS Features

CrownPeak, a provider of SaaS web content management solutions, has its eye on the online marketing folk.

The latest release of CrownPeak CMS sports multiple new features designed to make CRM and web content management easier. If campaigns, lead conversions, tracking and revenue generation are part of your lexicon, CrownPeak has news for you.

Finally, CrownPeak has introduced a WYSIWYG authoring environment in a partnership with Ephox. There are also other new features and enhancements targeted to developers and marketers. Social media and web 2.0 integration is done in somewhat a childish way, but overall CrownPeak seemed to have found its niche.

Finding a niche could be one of the answers to remaining competitive in these market conditions, as long as the provided CMS functionality meets customer needs.

Full article on CMSwire: CrownPeak Targets Marketers with New CMS Features

Standard
Web analytics, Web CMS, Web Content Management

Nedstat Launches New Generation Sitestat

Nedstat, a European provider of web analytics, has added a new feature — live interactive segmentation — to its product Sitestat. Sitestat offers a wide range of reporting possibilities on campaigns, content and conversion.

Known for its recent partnership with SDL Tridion WCM system, Nedstat’s updated Sitestat now allows users to select any specific online visitor group and instantly focus in on their behavior, making it possible to better respond to consumer preferences and enable the advanced targeting of campaigns and content.

Full article:

Nedstat Launches New Generation Sitestat

Standard