Clickability Viciously Attacks Vignette, Can’t We Play Nice?

We all remember when FatWire announced its kinda Chip&Dale-comes-to-rescue attempt to save Vignette and Interwoven customers “plagued” by recent acquisitions. And some of us had mixed feelings about it.

Clickability took it up a notch in their whitepaper entitled “What Vignette is Not Telling You” and went like this:

Are you a Vignette V5 or V6 User? Did you answer “yes” to this question? If so, be afraid. Be
very afraid.

I’d be the last one to go to bat for Vignette, but this move from Clickability is not what I would consider good marketing and/or business in general. (It’s not rugby, guys — waving to the “founding fathers”.)

My questions:

• Since when do we use whitepapers as nuclear weapons? Rather spend your time on collecting useful information for prospects, while marketing-fluffing and fooling them as little as possible.
• What happened to being competent when quoting sources and putting “facts” on paper?

Facts, Quotes and Sources

According to analysts, over 35% of Vignette users are currently marooned on the EOL (end of life) island of Vignette V5 or V6 technology.

Speaking of quoting your sources and proper attribution (or lack thereof), which analysts exactly said that? VIGN can correct me, but I would imagine the number of customers on V5 is more like 15%. Just a guess.

If current Vignette customers are looking to upgrade, it would be more in the realm of from V7.x to V7.6, or even to the upcoming V8, that (speaking of “slow innovation”) shows much promise, as have some of the recently released Vignette products.

But don’t just rely on this paper. Check the facts. Talk to your Vignette sales reps (or whomever is responsible for your account following the recent Open Text acquisition)…

Clearly, there is a lack of facts in this whitepaper. And the last bit is just mean and not true. The market is tough, VIGN is an easy target — I understand all that. But I also believe (call me naive) in playing nicely with your competition and doing good business. Vile whitepapers like this one wouldn’t exactly look appealing if I were a prospect.

…According to CMS Wire, “And while we’re at it, we have to mention something about long
product development cycles, and Vignette’s slowness in adopting its own new releases. Would
that be out of fear of complex content migrations and painful upgrades?”

Hello, I don’t mind being quoted, but don’t take it out of context. That is Journalism 101, which may not necessarily apply to some snide marketing tactics — I am aware of that.

Anything Vignette do to the VCM at this point is little more than lipstick on a pig. The product’s fundamental architecture is so broken that no amount of make up will hide the cracks. V7 user on CMS Watch

The above was posted by anonymous here on CMSWire and *not* on CMS Watch. Is it that hard to get the two sources straight? Additionally, there’s nothing in the comment indicating it was posted by a Vignette user. Could’ve been posted by a horse wearing just enough make-up.

Vignette is losing long-term customers to Clickability because we off er an end-to-end solution at 1/3 of the price you’d pay for a Vignette upgrade.

Really? Vignette can be very expensive yes, but let’s not fool everyone into thinking that the two vendors play in the same sandbox. They are not. The cloud shows a lot of potential, but many enterprises are quite vocal in saying “No!” to hosted options at this time. It’s not a one-size-fits-all option. “It all happens seamlessly in the cloud” is a fairytale at best, not panacea.

And since Clickability only mentions analysts, when it’s favorable, how about this one — Gartner: Cloud technology needs seven years to mature.

Using Twitter as Campaign Launcher

Feature sets and capabilities I am not even getting into. If you look at Clickability’s enterprise options pricing, it is coming close to what one would expect to pay to any of the hosted CMS vendors.

Vignette is indeed losing customers, but Clickability is hardly the first alternative as a CMS replacement.

The funny thing is this new “campaign” from Clickability was “launched” in a tweet. As of publish time, there are no official announcements or press releases on the corporate site. That’s one heck of an effective marketing tactic. To all of the 130 followers that Clickability boasts.

If you want to see the entire whitepaper, you’d have to register and, probably,  endure sales calls. Mine should be coming in the next 6 hours, according to the follow-up e-mail. Except, it won’t be. If there were validation rules built in webforms that Clickability produces, they’d know that the textual “you don’t want to know” is not a valid entry for a numerical phone# field.

It’s one thing to criticize Vignette failrly and use quotes/facts properly. This is not what I see in the whitepaper. Is there really a need to get ugly? Will that buy you more customers? To other CMS vendors devising their own “rescue plans,” would you please be professional and play nice?

Nuxeo Expands Its Open Source ECM Footprint in EMEA

The world is not enough. Following the recent opening of its U.S. office, the open source ECM vendor Nuxeo keeps expanding its global reach with a new partnership announced today.

Kisiwa, the content management solutions firm, signed an exclusive strategic and distribution agreement with Nuxeo to provide sales, professional services and support in Southern and Eastern Europe, Russia, Middle East and Africa.

More on CMSWire: Nuxeo Expands Its Open Source ECM Footprint in EMEA

Autonomy Adds Workflow to iManage WorkSite Doc Management

It’s a non-stop flow of news from Autonomy these days. Most recently, the company announced the integration of its document management product, iManage WorkSite, with Autonomy’s workflow.

It doesn’t come as a surprise that the new module — iManage Workflow Manager — is built on Autonomy’s meaning-based technology.

More on CMSWire: Autonomy Adds Workflow to iManage WorkSite Doc Management

Vamosa Tools for Fixing the Enterprise Content Governance Mess

This is what I mean when I say some topics are better delivered in Scottish accents.  Thanks to Nic Archer, Sr. VP at Vamosa, for sharing the latest Vamosa news, as well as providing a good convo around general enterprise content governance topics.

The notions of web and enterprise content governance are gaining more and more attention — partially, due to growing concerns around eDiscovery and other compliance challenges. Everyone has some sort of content (and its volumes are growing at the speed of light), but do you have standards, policies and procedures around it? How do you enforce them?

According to Archer, Vamosa started to recognize the overall state of unhappiness with content while they were doing what they are traditionally know for – content migrations and content analysis. While enterprise content tends to be driven by content quality and governance principles, many organizations often end up with content that is not accessible, not cost-controlled and not findable.

The challenge many organizations face is compliance (or lack of it) with internal and external policies and regulatory standards. This is exactly the challenge Vamosa is trying to address with its new product called Check & Fix.

More on CMSWire: Vamosa Tools for Fixing the Enterprise Content Governance Mess

Percussion CM System 6.7 Is All About the Package

Percussion Software released CM System 6.7. If the product name doesn’t sound familiar, get a little background here on the rebranding move that took place when version 6.6 came out.

So, what’s new in 6.7 you ask? It is all about the package.

More on CMSWire: Percussion CM System 6.7 Is All About the Package

Caribou CMS 2.0.1: Mainly Bug Fixes in Forms Styles

It’s been a while since we last talked about Caribou CMS, a niche subscription membership Web CMS player. The news today is a minor point release of Caribou CMS version 2.0.1.

The vendor says “it is not urgent,” but if you use Caribou CMS, you have probably experienced some issues with forms styles. The latest version fixes those styling bugs in the control panel (or site topic/ blog management) and the menu manager.

More on CMSWire: Caribou CMS Fixes Bugs In Forms Styles