Web CMS, Web Content Management

WEM Market: WCM + Ricotta

No ricotta pictured, but there’s La Tur and manchego

The WEM Marketplace: Blueberries and Ricotta

As Web CMS products reached maturity, a standard set of features became core for most vendors (i.e. templating, workflows, in-context content preview, integration APIs, scalable architectures, delivery and caching, etc.) Things are different with Web Engagement Management. The industry is still trying to figure out what this WEM thing is all about.

In the WEM sector, we’re in a market that sells oranges, apples and blueberries from the same bin as ricotta cheese. Spaghetti is positioned on the same shelf as the Russian Caravan loose leaf tea, right next to heavy-duty laundry detergents. But this is slowly changing, as the WEM evolution is happening right before our eyes.

Who Plays in the WEM/WCM Space

WEM capabilities of varying degrees are offered by most mature Web CMS vendors (but not by as many Enterprise CMS vendors). However, comparing those capabilities one to one would be rather difficult in this stage of WEM evolution.

Just take a look at how some WCM vendors position themselves and draw your own picture based on the messaging we hear from them:

Alterian has email marketing, web behavior analytics, social media marketing, social media engagement, social media monitoring and sentiment analysis capabilities to offer with its Alterian SM2 product.

Autonomy Interwoven is focusing on Meaning Based Marketing. Using Autonomy’s IDOL server, their products are able to extract meaning from various content types to help marketers improve customer experience. Web CMS comes with integrated multi-variate testing (MVT), email management, analytics and a multichanel optimization module.

CoreMedia proclaims itself as a “Complete Communications Suite” that allows for a combination of Web CMS, social software and CoreMedia Adaptive Products offering adaptive personalization and delivery, mobile optimization, cross-channel interactions.

Day Software’s CQ 5.3 Web CMS comes armed with personalized content delivery, campaign targeting, customer targeting and segmentation, campaign measurement, content optimization capabilities, and support for A/B and MVT testing.

Ektron provides social media management, integrated web analytics with Google Analytics, MVT in the PageBuilder, content optimization, etc. — as part of the latest release of CMS400.NET v8 Web CMS.

EPiServer’s Marketing Arena came out in 2009, focusing on the “new era of the engaged web,” with WEM features like landing page management, digital visibility management, campaign monitoring and optimization, SEO support, personalization and prospecting.

FatWire’s WEM proposition — Web Experience Management Framework — is based on modules for UGC and interaction (Community Server), content targeting (Engage) and content optimization (Analytics) connected to FatWire Content Server (the CMS part).

Open Text Web Solutions is a combination of Vignette and RedDot and has a number of WEM-related products and features. The Vignette Community Applications is now part of Open Text’s Social Media offering (note that OTEX also has its own Social Media product) with community management, social interaction and collaborative communication features. There’s also Vignette Experience Optimization that includes a recommendation engine, analytics, and delivery of personalized and multi-channel content.

SDL Tridion’s WEM proposition comes under the umbrella of the Unified Online Marketing Suite that includes audience management, email and multi-channel, multi-lingual campaign management, personalization and profiling, and E-commerce with the recent acquisition of Fredhopper.

Sitecore has a product called Sitecore Online Marketing Suite that claims to provide WEM functionalities like visitor experience analytics, real-time personalization, landing page optimization, campaign management, etc..

WEM Needs WCM (And Vice Versa)

If your Web CMS doesn’t have WEM capabilities, it’s stuck in the Netscape era. With that said, you don’t necessarily have to buy WCM and WEM functionalities from the same place. Some vendors offer both, some — only Web CMS. But there are third-party tools that can be (or should be able to be) integrated with your Web Content Management System.

It may be difficult to find a Web CMS that offers a complete set of WEM functionalities that you need to achieve your goals, but a sound engagement strategy comes first. What are your goals? What are the objectives? What are you trying to achieve? Most number of likes? Selling more products? Increased customer loyalty? Word-of-mouth marketing opps?

Mere mention of such WEM buzzwords as online marketing, social analytics, web engagement and eCommerce in a marketing brochure authored by a CMS vendor you’re considering may not guarantee it’s a fit for your goals.

When looking at particular features of a WEM-friendly Web CMS, ask vendors to show you how their features will help you get where you want to be. Knowing your goals and being familiar with your WEM strategy will help you help the vendors on your short list – in the end though, benefiting you with the closest match of technologies for your strategy.

has a product called Sitecore Online Marketing Suite that claims to provide WEM functionalities like visitor experience analytics, real-time personalization, landing page optimization, campaign management, etc.

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SaaS CMS, Web CMS, Web Content Management

Clickability Viciously Attacks Vignette, Can’t We Play Nice?

We all remember when FatWire announced its kinda Chip&Dale-comes-to-rescue attempt to save Vignette and Interwoven customers “plagued” by recent acquisitions. And some of us had mixed feelings about it.

Clickability took it up a notch in their whitepaper entitled “What Vignette is Not Telling You” and went like this:

Are you a Vignette V5 or V6 User? Did you answer “yes” to this question? If so, be afraid. Be
very afraid.

I’d be the last one to go to bat for Vignette, but this move from Clickability is not what I would consider good marketing and/or business in general. (It’s not rugby, guys — waving to the “founding fathers”.)

My questions:

  • Since when do we use whitepapers as nuclear weapons? Rather spend your time on collecting useful information for prospects, while marketing-fluffing and fooling them as little as possible.
  • What happened to being competent when quoting sources and putting “facts” on paper?

Facts, Quotes and Sources

According to analysts, over 35% of Vignette users are currently marooned on the EOL (end of life) island of Vignette V5 or V6 technology.

Speaking of quoting your sources and proper attribution (or lack thereof), which analysts exactly said that? VIGN can correct me, but I would imagine the number of customers on V5 is more like 15%. Just a guess.

If current Vignette customers are looking to upgrade, it would be more in the realm of from V7.x to V7.6, or even to the upcoming V8, that (speaking of “slow innovation”) shows much promise, as have some of the recently released Vignette products.

But don’t just rely on this paper. Check the facts. Talk to your Vignette sales reps (or whomever is responsible for your account following the recent Open Text acquisition)…

Clearly, there is a lack of facts in this whitepaper. And the last bit is just mean and not true. The market is tough, VIGN is an easy target — I understand all that. But I also believe (call me naive) in playing nicely with your competition and doing good business. Vile whitepapers like this one wouldn’t exactly look appealing if I were a prospect.

…According to CMS Wire, “And while we’re at it, we have to mention something about long
product development cycles, and Vignette’s slowness in adopting its own new releases. Would
that be out of fear of complex content migrations and painful upgrades?”

Hello, I don’t mind being quoted, but don’t take it out of context. That is Journalism 101, which may not necessarily apply to some snide marketing tactics — I am aware of that.

Anything Vignette do to the VCM at this point is little more than lipstick on a pig. The product’s fundamental architecture is so broken that no amount of make up will hide the cracks. V7 user on CMS Watch

The above was posted by anonymous here on CMSWire and *not* on CMS Watch. Is it that hard to get the two sources straight? Additionally, there’s nothing in the comment indicating it was posted by a Vignette user. Could’ve been posted by a horse wearing just enough make-up.

Vignette is losing long-term customers to Clickability because we off er an end-to-end solution at 1/3 of the price you’d pay for a Vignette upgrade.

Really? Vignette can be very expensive yes, but let’s not fool everyone into thinking that the two vendors play in the same sandbox. They are not. The cloud shows a lot of potential, but many enterprises are quite vocal in saying “No!” to hosted options at this time. It’s not a one-size-fits-all option. “It all happens seamlessly in the cloud” is a fairytale at best, not panacea.

And since Clickability only mentions analysts, when it’s favorable, how about this one — Gartner: Cloud technology needs seven years to mature.

Using Twitter as Campaign Launcher

Feature sets and capabilities I am not even getting into. If you look at Clickability’s enterprise options pricing, it is coming close to what one would expect to pay to any of the hosted CMS vendors.

Vignette is indeed losing customers, but Clickability is hardly the first alternative as a CMS replacement.

The funny thing is this new “campaign” from Clickability was “launched” in a tweet. As of publish time, there are no official announcements or press releases on the corporate site. That’s one heck of an effective marketing tactic. To all of the 130 followers that Clickability boasts.

If you want to see the entire whitepaper, you’d have to register and, probably,  endure sales calls. Mine should be coming in the next 6 hours, according to the follow-up e-mail. Except, it won’t be. If there were validation rules built in webforms that Clickability produces, they’d know that the textual “you don’t want to know” is not a valid entry for a numerical phone# field.

It’s one thing to criticize Vignette failrly and use quotes/facts properly. This is not what I see in the whitepaper. Is there really a need to get ugly? Will that buy you more customers? To other CMS vendors devising their own “rescue plans,” would you please be professional and play nice?

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open source, Web analytics, Web CMS, Web Content Management

FatWire Turns to Open Source to Improve Scalability in Personalization, Analytics Products

FatWire is back in the news. These folks have been busy lately. In between “rescue” plans and moves towards worldwide “domination,” the web content management vendor also had some time to work on two new releases — Engage 7.5 (content targeting) and Analytics 2.5 (content optimization) — which bring major architectural changes involving open source-based technology.

Using the open source Apache Hadoop-based technology framework based on the Map-Reduce algorithm (which was also implemented in Apache Hadoop), FatWire is shifting from vertical to horizontal scalability and scale up to 100M hits per day per install. The potential can really be unlimited, theoretically speaking.

More on CMSWire: FatWire Turns to Open Source to Improve Scalability in Personalization, Analytics Products

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Web CMS, Web Content Management

FatWire Launches New Tiered Partner Program

Hot on the heels of last week’s move to rescue” its competitors’ customers, FatWire is back in the news. Fortifying their competitive edge, folks at FatWire launched a new partner program aiming to extend reach and consulting capabilities globally.

Once Autonomy Interwoven and Vignette customers start jumping the ship (if they, in fact, do so), a stronger partner network will clearly come in handy. Sapient, Satyam and EMC Conchango are among FatWire’s “leading partners,” if that tells you anything.

More on CMSWire: FatWire Aims to Strengthen Its Partner Program

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Web CMS, Web Content Management

FatWire Wants to Rescue Interwoven and Vignette Customers

Competition in the Web CMS market is cutthroat. Not a single weakness goes unnoticed. Not a single slip goes unattacked. But it’s just business as usual, right? We all seize opportunities, especially in tight times.

FatWire is no exception. Demonstrating as much, the web content management vendor has launched a “rescue program” for Interwoven and Vignette customers who are apparently plagued by their recent acquisitions by Autonomy and Open Text respectively.

What is FatWire offering as bait? Free licenses and “proven migration tools” valid until the end of September. Should you consider?

Full story on CMSWire: FatWire Swoops on Interwoven and Vignette Customers

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Enterprise CMS, Enterprise Content Management, Web CMS, Web Content Management

You’ve Been Tagged in CMS Vendor Meme

This morning (to my sheer amusement), I’ve picked up on Twitter that @daysoftware has challenged several CMS vendors to participate in what they call CMS Vendor Meme.

Twitter Morning

It went like this. LOLs are the best part of any morning 😉

daysoftware: Introducing the CMS Vendor Meme http://tinyurl.com/cbocwf

irina_guseva: lol RT @daysoftware: Introducing the CMS Vendor Meme http://tinyurl.com/cbocwf

adriaanbloem: @kasthomas LOL, seen this? RT @irina_guseva: lol RT @daysoftware: Introducing the CMS Vendor Meme http://tinyurl.com/cbocwf

Inspired by CMSWatch’s Kas Tomas’ Reality Check for Vendors, the challenge is to (honestly) answer 15 product-related questions. Day Software started off with a slew of screenshots and a score of 40/45.

Day tagged “OpenText, Coremedia, Interwoven, Vignette (where’s your blog?), Fatwire (where’s your blog?), Nuxeo, Magnolia and Tridion (where’s your blog?).” By the end of day (haha), only one (+one more not tagged by Day) vendor responded.

Magnolia CMS Plays In

Magnolia was the first to respond. Score: 42/45. Tagged: Jahia, Alfresco, OpenCMS, Hippo, EZ, Core Media, dotCMS

2. Installing or uninstalling our software does not require a reboot of your machine – Yes

No restart required. Why are you asking?

9. We run our entire company website using the latest version of our own WCMproducts – Sort of

Nearly. Unlike Day, we did not have three years time to release our latest generation of software…

13. Our licensing model is simple enough for a 5-year-old to understand – Yes

You can get one version for free. You get a better, supported version for 12k $ per server per year. Simple enough for a five year old.

Alfresco’s Turn

Alfresco followed. Score 40/45. Tagged: Documentum, Oracle/Stellent and Acquia/Drupal

10. Our salespeople understand how our products work.

Inasmuch as a non-technical/non-web-development savvy person can, yes. But that’s why we have a stellar team of Solution Engineers ready to lend prospects, customers and community members a helping hand.

11. Our software does what we say it does.

Yup… That’s the whole idea, ain’t it? Download it and see!

14. We have one price sheet for all customers.

There is indeed only one price-sheet…

At the End of the Day

adriaanbloem:  CMS vendors reminding me why CMS Watch doesn’t treat comparison as a horse race. Day gives itself 40/45, Magnolia 42/45, Alfresco 41/45…

Thanks, Day, for a good laugh 🙂

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Web CMS

FatWire Wants a Piece of SharePoint, Too

It seems like every Web CMS and Enterprise CMS vendor has been playing friendly in the SharePoint sandbox as of late. The billion-dollar baby SharePoint is a good friend. So, instead of fighting it, many choose to co-exist and live together happily ever after.

CMS vendors don’t send chocolates and flowers; instead, they court MOSS with various SharePoint connectors and integrations. Open Text, RedDot, Mediasurface, Day, EMC  and Immediacy — they’ve all done it.

Now, it is FatWire’s turn, as the company releases Microsoft SharePoint Connector for its Web CMS platform.

Full article on CMSWire.com:

FatWire Wants a Piece of SharePoint Too

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